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What kind of pages does Google want these days?

by Matt MacPherson
8 replies
  • SEO
    • |
So, now that everyone's long form sales letter has been slapped (mine were and I know a lot of others who experienced the same thing), what kind of pages are people driving traffic to?

It seems nobody with a digitally based product is advertising with AdWords anymore. What's going on?

Matt
#days #google #kind #pages
  • Profile picture of the author Lucid
    Originally Posted by Matt MacPherson View Post

    It seem nobody with a digitally based product is advertising with AdWords anymore.
    Really? You must not be looking very hard. I can do a search and see all kinds of ads for software.

    I has nothing to do with digital products. Nothing to do with long sales page (how long is long?).

    It has to do with credibility. Contributor tryinhere's recent posts show that very clearly. You just can't over-hype in any way. Weight loss products and make money easy schemes are perfect examples. Even Dr. Bernstein on TV over-hypes and would not pass Google's test when he says "our clients lose 15-20 pounds each and every month".

    Tryinhere's page was more subtle by saying that boat building was "foolproof, anyone can do it" but is the kind of thing you have to be aware of. I'm rewriting a page for a chiropractor and I'm very conscient about the kinds of words I'm using. I would not say "you'll be pain free in 2 days" for example. That's over-hype and can't be guaranteed.
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  • Profile picture of the author Matt MacPherson
    Interesting. Do you have any examples?

    Matt
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  • Profile picture of the author Vincenzo Oliva
    In their last algorithm tweek (June) they tilted the scales away from backlink power to sites that have a strong interactive presence with their readers/subscribers.
    I see the next big thing being "comment bribes" offering your readers incentive for leaving comments or taking part in other interactive activities.
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    • Profile picture of the author burtonridr2
      Originally Posted by Vincenzo Oliva View Post

      In their last algorithm tweek (June) they tilted the scales away from backlink power to sites that have a strong interactive presence with their readers/subscribers.
      I see the next big thing being "comment bribes" offering your readers incentive for leaving comments or taking part in other interactive activities.
      Oh goodie! LOL I guess I should start allowing those 10-20 spam comments to be approved
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  • Profile picture of the author Matt MacPherson
    Google seems to be doing a great job ridding us direct response types of pesky sales. /s

    Seems to me like they want us to pay them to give away only free, quality content. And the more I think about it, the more it is clear that everything we marketers do is contrary to Google's business model. Their all about open, free content and we're (for the most part) about closed, paid content.

    Their long term goal is to get rid of anyone who expects money in exchange for something. To them, we're a necessary evil.

    Matt
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  • Profile picture of the author thebitbotdotcom
    Well, they will have to base their ranking system on some metric and we will find out what it is soon thereafter.
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    • Profile picture of the author Matt MacPherson
      Originally Posted by thebitbotdotcom View Post

      Well, they will have to base their ranking system on some metric and we will find out what it is soon thereafter.
      It's not their algorithms I worry about. It's the human reviewers. Even if you are following their rules, get one bad reviewer who doesn't know what they're doing and BOOM, you've been slapped.

      Matt
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