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Google #1 For all mortgage terms

by scotl47
9 replies
  • SEO
    • |
Do a mortgage search and who is #1 on the PPC Ads : google dot com/comparisonads/mortgages. Do you think they are paying themselves $25 a click? Are they supplying good content for consumers? I did not think "comparison" sites were allowed? Anyway, looks like the mortgage market in the old USA got a little tougher :-)
#google #mortgage #terms
  • Profile picture of the author David Bleidt
    well this website has no adsense on it so I don't think they get any money for a click ;=)

    David
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  • Profile picture of the author hotftuna
    Wow. I can see this spreading to other terms. We are now competing directly with Google for Google traffic (both for organic and ppc).
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  • Profile picture of the author Derek S
    Not only that but I have been seeing Youtube.com ads in my niche too! I have deffinitly taken a step back from PPC but stuff like re-targeting and long tail buyer keywords are to profitable to just forget about.
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  • Profile picture of the author mikkosant
    Yeah, google is wanting to get in on all it can, that's for sure. Just make sure you are using several traffic methods that won't go down all at the same time: Diversification is the name of the game.
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  • Profile picture of the author 4morereferrals
    Quality Content FTW !!! LOL @ Matt Cutts ...

    Someone please hurry up and tell SEO spokeshole Matt that the google dictionary and retraining manual they gave him the day he came onboard - is in error.

    Shareholder Equity is king - not content!
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    • Profile picture of the author paulgl
      You guys are mixing apples and oranges.

      The top ads above the results are not there by way of paying the highest.
      One should do some research on how one gets in on these choice sites.

      It's a comparison ad, for one.
      Perhaps you missed this:
      Introducing AdWords Comparison Ads - Inside AdWords
      They are ONLY for mortgage and finance. I don't know if they have ever
      done an update. They are there for a reason. They take you to direct places
      to compare and get real info. Completely part of the google network. It's
      a special search result. http://www.ourbroker.com/mortgages/g...orrower-costs/

      Now the ones below are "sponsored," but you cannot pay the highest and get there.
      These are chosen from the pool of highest rated ads that have earned the right to
      be on top. You cannot pay to be there. Oh you must pay, but you cannot outbid
      someone and be up there. The right side, is where the real bidding begins for the
      leftovers.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author MaxHunt
    That's why you're screwed if you want to promote big search keywords. The big companies will just dominate you.
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