Google Display Network Bidding
- SEO |
I have been doing a lot of search PPC, however, I want to use the display network with banner ads.
I have created a large number of managed placements but I need a tool to help me figure out how much to bid to start to get impressions.
I have tried the brute force method of bidding a couple of dollars and I am getting impressions (the clicks are still to come).
Can anyone give me any good resources/techniques/wso's etc on how to approach the content network, how to bid and what works in terms of banners.