Does the location of the server matter?

15 years ago

it has nothing to do with that, it has to do with how good the content is, and if the content is actually what people are looking for. provide enough GOOD content and you'll get the traffic.

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Peter Liu

15 years ago

Originally Posted by askloz

it has nothing to do with that, it has to do with how good the content is, and if the content is actually what people are looking for. provide enough GOOD content and you'll get the traffic.

But I have read a lot about it. Many say that It does has something to do with the location of the server.
Especially China is not an English speaking country.

Maybe you never face similar problems. I will make sure of it finally.

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azlanhussain

15 years ago

Don't think so. What matters when indexing is your domain and not your IP..

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dburk 15 years ago

Hi Peter,

I have heard a lot of complaints about slow access to servers inside China. Apparently the military in China sensors all data coming in and out of the country. This creates a tremendous bottleneck that slows traffic to a complete stop at times.

So, if your target audience is in China, that's where your server needs to be located. If you target audience is outside of China then you really need to have your server located outside of China to avoid these issues.

If cost is a factor you should see if your web application can run on a shared server. Your cost could be as low as $5 per month on shared hosting.
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askloz

15 years ago

Nah, the only thing that could prevent bad indexing could be the nature in which you're getting links from, or server loading speeds.

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dburk

15 years ago

Hi Loz,

Google has been using page load times as a factor for some time now. Servers located inside China have a notorious reputation for slow load times due to the bottleneck created by the military censoring all information entering or leaving the country.

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strauss 15 years ago

I think server is not a matter for indexing the website it always depends on how your content look like.
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- Peter Liu 15 years ago
  
  OK, for now most of people think that it doesn't matter except the low speed issue.
  
  But who has the experience? Do you just "think" that it doesn't matter? Is it because you never face similar problems. I want to make sure of this, not just your personal opinions. You know that this is not an open question, there should be one correct answer, but definitely not the one you "think".It should be the one you "know".
  
  Any one with relevant experiences?
  
  Thanks
  
  1 reply
  
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  askloz 15 years ago
  
  Peter, if it's anyone that has replied to this thread about your question, it's myself and Don who know what they're talking about.
  
  Originally Posted by Peter Liu
  
  You know that this is not an open question, there should be one correct answer, but definitely not the one you "think".It should be the one you "know".
  
  Thanks
  
  1 reply
  
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  Peter Liu 15 years ago
  
  Originally Posted by askloz
  
  Peter, if it's anyone that has replied to this thread about your question, it's myself and Don who know what they're talking about.
  
  Hi Loz,
  
  Thank you for your answer. And I totally agree with you and Don: If the speed is slow, then it does matters a lot.
  
  And what I am worry about is not only about the speed issue. My server is in China, and China is not an English-speaking country. So it's maybe hard for search engine to imagine that my site's targeted customers are all from English-speaking countries, so the SEPR will be low in English-speaking countries. This is the problem make me worry about.
  
  And what's more, if Google
  knows that I am from China, a poor country, maybe it will make the adsense price very low for me. Maybe the smarting price algorithm of Google includes this factor. But this is my imagine. I don't kown the truth.
  
  Thanks
  
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askloz

15 years ago

I know, that's why I mentioned it, it's been a factor for as long as I've been involved with SEO.

Originally Posted by dburk

Hi Loz,

Google has been using page load times as a factor for some time now. Servers located inside China have a notorious reputation for slow load times due to the bottleneck created by the military censoring all information entering or leaving the country.

Thanks

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Hendry Lee

15 years ago

Place server close to your the majority of your audience. That's the best practice. You may check the server from various sites to measure the speed. Although common consensus among seo is location doesn't matter, but if it causes time out and other things because of the slow speed, it makes sense if that impacts rankings.

Clearly speed of load and availability have something to do with user experience, which is the only thing Google cares about and try to improve for its users.

Btw, page amount doesn't always translate into traffic from natural search.

Thanks
1 reply

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askloz

15 years ago

Originally Posted by Hendry Lee

Although common consensus among seo is location doesn't matter, but if it causes time out and other things because of the slow speed, it makes sense if that impacts rankings.

Totally WRONG!

Location does matter!
I have servers spread across 6 countries WORLD WIDE! GEO IP Allocated to visitor base!

However it just pays a "small" amount of an seo factor. But that small factor can be a difference between 1,000 - 50,000 visitors per month, or more

Originally Posted by Hendry Lee

Clearly speed of load and availability have something to do with user experience, which is the only thing Google cares about and try to improve for its users.

then that contradicts your previous statement.

you said:
"Although common consensus among seo is location doesn't matter"

faster the site loading times, IMPROVES user experience... enuff said!

Originally Posted by Hendry Lee

Btw, page amount doesn't always translate into traffic from natural search.

Really? hmm, interesting that you left this particular point out without any explanations!

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askloz

15 years ago

solution, simply move it to another server... problem solved.

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Hendry Lee

15 years ago

My point is instead focusing on your SE, switch your view to the user. Even if Google doesn't penalize it, your users will stop waiting and just do something else. That's what you should care about.

So yes, move to another server if it is closer to your audience.

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derekwong28

15 years ago

I have moved a site from the US to Hong Kong and back to the US without affecting the SERPS. It stayed in Hong Kong for one year, but eventually I moved it back to the US because it was closer to our customers.

However, it was only a small e-commerce site and that was 5 years ago. I cannot guarrantee whether Google has changed its algorihtm since then regarding this issue.

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Peter Liu

15 years ago

Originally Posted by derekwong28

I have moved a site from the US to Hong Kong and back to the US without affecting the SERPS. It stayed in Hong Kong for one year, but eventually I moved it back to the US because it was closer to our customers.

However, it was only a small e-commerce site and that was 5 years ago. I cannot guarrantee whether Google has changed its algorihtm since then regarding this issue.

Hong Kong is not the same as the rest of China！

If your server is in Hong Kong, there will be little problem. Because Hong Kong is very open and international! But the main land of China sucks!

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1 reply

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Peter Liu 15 years ago

I am very sad to tell you all that my site is punished by Google! Only a few visitors from it.

Last three days my server broke down twice because of the bad network service. I think the network is too unreliable！ Especially for foreigners!

Oh my god, I wish I had never put my server in China!! Why was I so near with my money? I will buy a server in USA this week.　

Thank you, everybody!

And by the way, how is the server provided by server4you.com?
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magnum3

15 years ago

i don't think the location of the server matter.. the traffic depends on how you deliver your site..

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Peter Liu 15 years ago

Hi, all, I have bought a server located in America.

The location does matter a lot! If you don't believe me, try put your server in China.

The speed is important, and there is many more problems besides speed.
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nistan

15 years ago

My advice is get a hosting provider in a "deregulated" zone where you won't have filters scanning every transmission. You'll get much more traffic faster.

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Does the location of the server matter?

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