PPC is WEIRD. You just never really know...
- SEO |
Ok, before I post let me tell you that I am running a few very successful
campaigns, in terms of ROI, conversions, CTR, conversion rate and subsequently
high quality score etc.
But I was looking at one of my campaigns today and I noticed that there were
a handful of clicks from a BUYER keyword (it had the word "order online" in it).
This went to a review page, and the CTR from the review page to the merchant
was 69%.
Yet absolutely zero sales!
Goes to show, even buyer targeted keywords...people literally looking to buy,
still don't end up buying.
Anyone else experience this?
campaigns, in terms of ROI, conversions, CTR, conversion rate and subsequently
high quality score etc.
But I was looking at one of my campaigns today and I noticed that there were
a handful of clicks from a BUYER keyword (it had the word "order online" in it).
This went to a review page, and the CTR from the review page to the merchant
was 69%.
Yet absolutely zero sales!
Goes to show, even buyer targeted keywords...people literally looking to buy,
still don't end up buying.
Anyone else experience this?