Newbie PPC question

CPM means cost per mille (mille is Latin for thousand). This means you pay for each impression, whether you get clicks or not.

CPC is cost per click. You only pay for each click.

Your figures are the same, just a different way to say it. In fact, I can tell your CTR from them which is one click in 7000, a very poor rate.

In other words, no, you won't save a bunch of money. If you switch to CPM, you might find they show your ads much more often. After all, the more you show, the more money they make. And you may not have any clicks to show for it. You'd save only if you bid less than $0.14 on a CPM model.

Personally, I'd rather pay for each click. More control. Improve your click rate before moving to a CPM model, if ever.

Hi Smile,

first off all I would stray away form Facebook ads in general, but if you really wish to target that audience you should know the following :

- in order to get the lowest CPC you will have to have a HIGH CTR and a large "audience" 100k+

- in order to get a high CTR you must have an appealing ( attracting ) add on which people will click. You must also solve a problem and convince the reader, that the solution is on the other side of the click.

- If you MUST target the USA or UK than you cannot avoid the high CPC, but if you just want to sell stuff online I suggest you target OTHER countries. People using facebook can speak English in most cases so why would only the USA and UK come into question. They have money in other parts of the world as well.

I would suggest Facebook ads for list building strategies or to get people to squeeze pages, due to the fact that the price does not corelate to the landing page itself ( like Adwords and their quality score ).

But for ordinary PPC, I believe Adwords is much better. Just stay away from already made affiliate sites ( especially clickbank ) cause Google does not particulary like them and ranks most of them as "poor" so you will get high CPC-s if not worse.

My friend got his adwords account banned ( without the possibility of opening a new account ) due to these "poor" landing pages ( 3 clickbank products ).

Hope this helped.

Sincerely, Buyseech

Thanks Lucid, that was the exact info i wanted. I know it is a shocking CTR lol I am working on that now.

Also thanks Buyseech for the tips