AdSense Ad Placement Targeting - Great Results!
- SEO |
For the past few years I've heard about "Placement Targeting" for AdSense. I always thought my sites were too niche and too small to really benefit from it so I never invested the time to setup my custom channels to be available for ad placement targeting to advertisers.
Well, a few months back an AdSense Optimization Rep contacted me and ran through a few suggestions. Most were pretty basic (more ads, better locations, etc.) but he also strongly suggested I give ad placements a try.
So, I spend a little time setting up the ad placements for my top 10 custom channels (by volume) and never thought much about it. Today I learned you can run a performance report on "contextual" vs. "placement" targeting...
WOW
You should see the eCPMs that come from the ad placements vs. the standard contextual. Contextual still gets a lot more volume, but the placement targeting is really growing well.
Now that I've seen this I'm going to put a bit more time into cleaning up my ad placement settings and setting them up for all my custom channels. I just wish I had done this years ago!
Anybody else have experience with ad placement targeting in AdSense?
FlipBox
30 days of Solid Foundation that Hootsuite and All automation can't do!
Attention! This offer is only limited to 10 copies/orders monthly!
(will create a Warrior thread in 2 weeks)
FlipBox
30 days of Solid Foundation that Hootsuite and All automation can't do!
Attention! This offer is only limited to 10 copies/orders monthly!
(will create a Warrior thread in 2 weeks)