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The whitespace method of increasing your CTRs

by priyankeshu
8 replies
  • SEO
    • |
Want to increase CTRs on your adsense sites?

What we normally do is we fill up the pages with links and then hopefully wait for the clicks.

I recently read about design principles and tried a couple of techniques on my site and oh BOY! this has really worked to get the CTR to upto 25%

SO here is the trick:

" Seperate your ads from rest of the content. Keep a lot of white space around the ad and try to use small button type banner (125*125)"

Understanding white space
Ever saw advertisement in the newspaper? Usually the ad that gets most attraction is the one with MOST white space!

By white space it does not have to be white always


Whitespace = empty space on your web page.


Just try it!
Put a small button ad on side bar and have no other link around it but only neat white space. Put some spacing between the main body content as well.

Please share the results here if you have can..


Hope you get better income this Christmas!
#ctrs #increasing #method #whitespace
  • Profile picture of the author Fraggler
    I've had some success with this when working on the Adwords network as an advertiser. Google will also give certain high paying advertisers the entire 336x280 ad block to themselves for the same reason. It makes the ads stand out and get noticed.

    It is especially great for those who are a bit more susceptible to ad blindness.
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    • Profile picture of the author priyankeshu
      exactly


      i tried it on my couple of sites and guess what? 25% CTR!


      White space!
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    • Profile picture of the author paulgl
      Originally Posted by Fraggler View Post

      It is especially great for those who are a bit more susceptible to ad blindness.
      Ad blindness! That's rich! And so spot on!

      Can't I agree with a whole lot of white space, but I funny how I recently did something
      similar.

      My adsense was wrapped in an article. On 3 sides. Kind of hard to explain, but I
      put an extra line break below the title, in effect giving extra white space just
      above the adsense block. Seemed to get a higher CTR since.

      Paul
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  • Profile picture of the author Adam Roy
    Sounds interesting, I shall implement that on a few sites tonight.
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  • Profile picture of the author jesblamads
    I also have had consistent results (20%-25% ctr) using the large ad block just below the title by just using blue links, gray text, and green urls. One ad on the home page and posts.

    All of my adsense sites share the same result!

    - Jes
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    • Profile picture of the author IM Ash
      Thanks for your advice.

      This seems like a good thread to track. Hope more warriors share their experiences.
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  • Profile picture of the author MrWonton
    This is really interesting. I think I'll give it a go on one of my sites. Normally I try to make my ads look like content. I've never thought to actually bring attention to them by separating them from the content!
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