page rank beats the number of backlinks in getting a high postion in Google?

15 replies
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What carries more weight; page ranking or the number backlinks a page has. I have been using Traffic Travis to research sites positioned in the top twenty of Google .

I have found that invariably the site in top positions always have higher page rank than the lower ranked ones, even though the lower ranked pages may have many more backlinks.

For example:

site 1: Page rank 5: backlinks 35: number 1 position in Google

site 2: Page rank 0: backlinks 952: number 18 in Google

Site 1 wins even though it has many fewer backlinks.


Why are pages with many more page backlinks often being ranked lower than sites with many fewer backlinks. Are these pages benefiting from being located in powerful domains with 1000's of links (as they often are) ?

What strategy would you to counter this issue to enable you to get good rankings in Google?
#backlinks #carries #number #page #rank #weight
  • Profile picture of the author Jordan Kovats
    Nobody knows the algorithm for sure, but inbound links has always been a combination of quantity and quality. Fewer high quality links will help out rank many low or no quality links. PR has some influence, but PR has no correlation with a high position in the SERPS.
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    • Profile picture of the author paulgl
      PR DOES have influence, but I am tired of explaining it.

      The short version: if you want your site considered FIRST, you need
      high PR. If not, you take the risk of relevancy as the final choice.
      PR1 vs. PR4 and same relevancy, PR4 wins out. And many variations
      of PR, authority, relevance, etc. all determine SERP. PR can be
      quite a huge influence.

      If PR had no influence (gee I've said this before so many friggin times...)
      then why do you think google even came up with it in the first place????

      PR is not the end all. But it starts the sifting process.

      For the umpteenth time: the sheer number of backlinks means squat.

      Paul
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      • Profile picture of the author BobJutsu
        Originally Posted by paulgl View Post

        PR DOES have influence, but I am tired of explaining it.

        The short version: if you want your site considered FIRST, you need
        high PR. If not, you take the risk of relevancy as the final choice.
        PR1 vs. PR4 and same relevancy, PR4 wins out. And many variations
        of PR, authority, relevance, etc. all determine SERP. PR can be
        quite a huge influence.

        If PR had no influence (gee I've said this before so many friggin times...)
        then why do you think google even came up with it in the first place????

        PR is not the end all. But it starts the sifting process.

        For the umpteenth time: the sheer number of backlinks means squat.

        Paul
        What he said...but I'll take it a step further and add a bit...

        You gotta remember that PR is a proprietary ranking or measurement of a bunch of different metrics, including the number and authority of links. So you can't really think about PR without considering the number of links, and where they are coming from. They aren't the same type of measurement...links are a quantifiable metric and PR is arbitrary number applied to a page to express (internally) the combination of several metrics, including links.

        Second, the PR reported to you/me/us is not actual PR...actual PR is calculated/recalculated constantly and really has very little relation to the reported PR. Google is under no obligation to report this information to us, and they don't report it...at least not with any accuracy. For going out and building links, you may want to take a quick glance at the (outdated and inaccurate) PR of the page, but for analyzing SERPs it is just too unreliable to be of any value. I'm not saying it is not a factor in the SERP ranking, I'm saying that you and I have no way of measuring what factor it is or isn't.

        Third, best guesses as far as I can tell, is that PR link value works on a stepped-8 scale; meaning that 1 pr2 link has the same value as 8 pr1 links (all else being equal). 1 pr3 link is worth 8 pr2 links, and 64 pr1 links.

        So assume for a second that one site has 35 pr 5 links...those would in fact be equal (all other factors being equal, this is hypothetical) to:
        280 pr4 links
        2,240 pr3 links
        17,920 pr2 links
        143,360 pr1 links

        You can see how this can get out of hand pretty quickly, and you can also see how the sheer number of links isn't a very clear measurement of...well, of anything with any real value, unless you know where those links are coming from and exactly what the value of each one of the links is...which you don't.
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      • Profile picture of the author Mike Anthony
        Originally Posted by paulgl View Post

        PR1 vs. PR4 and same relevancy, PR4 wins out. .............
        If PR had no influence (gee I've said this before so many friggin times...)
        then why do you think google even came up with it in the first place????

        PR is not the end all. But it starts the sifting process.
        You aren't the only one tired of stating that PR is a factor but every now and again there is some proclaimed SEO expert claiming that it has no bearing at all. its just utterly false to overstate it like that.
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  • Profile picture of the author sluxento
    80% of your ranking depends from backlinks.. but ofcoarse PR is important as well and will boost you up much faster with few backlinks..
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  • Profile picture of the author JoeWunschSEO
    Originally Posted by madison_avenue View Post

    site 1: Page rank 5: backlinks 35: number 1 position in Google

    site 2: Page rank 0: backlinks 952: number 18 in Google

    Site 1 wins even though it has many fewer backlinks.


    Why are pages with many more page backlinks often being ranked lower than sites with many fewer backlinks. Are these pages benefiting from being located in powerful domains with 1000's of links (as they often are) ?
    This is because all backlinks are not equal.

    You can outrank someone with thousands of more backlinks for you if you have backlinks that are of higher quality.
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    • Profile picture of the author DavesKIEST
      Originally Posted by JoeWunschSEO View Post

      This is because all backlinks are not equal.

      You can outrank someone with thousands of more backlinks for you if you have backlinks that are of higher quality.
      I agree you should compare orange with orange. High quality Back links are important, don't underestimate there benefits...
      :confused:
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  • Profile picture of the author madison_avenue
    Thank for you helpful replies. From what people have said I now see page rank more as an indicator that a site has been recognized as "credible" by Google. To compete against such a "credible" site , you need to make your site "credible" in the eyes of Google.

    From the comments I would suggest that the list below is a good basis for the SEO strategy of a site:

    An aged domain(ideally but not compulsory if you fulfill all other criteria).

    keyword in domain, keyword in title, keyword in H1(although it is surprising how many top ranked sites don't have this-but they're still top ranked).

    Backlink ratio of 10-1 of low ranked to high ranked links- but must include some high ranked links.

    On page keyword density of at least 3% for each keyword. large amount of long tail words. Large amount of LSI verbiage.

    At least ten pages of content with: keywords, long tails and LSI words linked together.


    Doing these things should lead to your site gaining more page rank recognition and value by Google, so your page rank will go up automatically. The backlinks can now be built on the back of this.
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    • Profile picture of the author david87
      There are so few chances if any site on top with very few backlinks otherwise you ll see which site is on top postion in google has very high and quality backlinks.Some time its depend on high PR linking.Perhaps that 35 links only came from pr6 and PR5.Anyway,this is a big secret about this algorithm but according to me this position is always achievable if we ll do SEO in a right way.
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  • Profile picture of the author ashokpobox
    Everyone wants to have a high PR backlink to their site from a premium website. How much effective this backlink will be is decided by what PR that Premium website carries. If you are getting backlink from a page that is PR 5 or above you have reasons to be happy.


    Can I get a strong backlink? Unless you know what constitutes a strong backlink, there is no way you can get one. A strong backlink is the one that you obtain from PR 6 or 7 or more. For instance, http://www.online-home-jobs.com is one such link. If only your site has a link from there, then you have the easy path to having a strong backlink.
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  • Profile picture of the author rahulbatra
    I just know one thing that if your PR is high, your ranking is good in terms of Google.
    But still you have done a good research.
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  • Profile picture of the author Maheshpandit
    I think Backlinks is more important. Because due to backlink only you will get high pr so high pr means more backlinks. and more good ranking..
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    • Profile picture of the author rusel
      Outrank someone with thousands of more backlinks for you if you have backlinks that are of higher quality. Fewer high quality links will help out rank.
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  • Profile picture of the author shauryas
    if you want to increase you PR then page rank with low OBL always helpfull.
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