As the title says, I have active Facebook ads sending traffic to my website and I want to setup some better tracking stats than what Facebook provides (mostly to test conversions).
I use Google Analytics on my site already and would like to keep using this to track the Facebook ad traffic.
I have already tried several options, including using the Analytics 'URL Builder' to create a unique landing page for each Facebook ad. I have then proceeded to create several 'Advanced Segments' within Analytics so only specified landing pages with the exact match of URL trigger a hit within my stats.
Unfortunately this method still doesn't seem to be working and my 'Advanced Segments' are still not processing traffic although it is coming in daily from Facebook.
Has anybody had experience with this and if so, is there something I'm missing? Please share your experience if possible and it would be very much appreciated as always.