Google, why do you lie to me?
- SEO |
This post is twofold. A request for help, and a rant.
I am doing some keyword research for one of my sites using the Adword Data, Google Trends and Insights.
A bit of background. I have done very little SEO work for this site, maybe have 30-50 links with anchor text. No articles, nothing else. Surprisingly, I rank #1 for this search term in Google.ca. I have checked through different IP's and proxies. All confirm #1.
I am using theGoogle Adwords keyword tool, and I did an exact 'phrase' match with the 2 keywords. I look at local monthly search volume, and select my region. The Globlal search volume is 40,500, Local 1000. The competition for this term is mid to high (yeah, right). So, if I am #1, why did I get 3 clicks for my search term?
So, that leads me to believe, that the local monthly search volume numbers are nowhere near accurate. The competition graph can't be accurate, if I have done that little SEO work and achieved that ranking (unless that is global competition data it shows). The Local Search trend graph is level, not decreasing or increasing. OR, my site just sucks! Regardless, being #1 with that kind of search volume should lead to more clicks then 3, even by accident.
So, the other inaccurate data is regarding a recent press release for a client. I look at the stats, doing an exact phrase match, Google claims there were 15,700 results from a press release, just over 2 weeks ago. I thought, wow, great pick up on that one. So I randomly check a few links, click the last page in the SERP, and get Page 9, #83 of 83? Huh? You just said 15,700. Where are the other 15,600? (I know if there were that many, I wouild be cut off at 900 something results). So, I go back to the first page results, and hit refresh. All of a sudden, 15,700 results bcomes 30,500 results (this is google.com) Um, why did the results double?
So, I have to question if any of the information I get from the Google 'tools' as being accurate or not. I am leaning towards a big no. So what to trust for doing a keyword analysis, as I don't like to invest my time on incorrect information.
I would like to think that the data regarding click throughs on an AdWord campaign after the campaign has run, is somewhat accurate. If so, should I be getting keyword popularity from that based on impressions and clickthroughs?
Any help or observations would be appreciated.
I am doing some keyword research for one of my sites using the Adword Data, Google Trends and Insights.
A bit of background. I have done very little SEO work for this site, maybe have 30-50 links with anchor text. No articles, nothing else. Surprisingly, I rank #1 for this search term in Google.ca. I have checked through different IP's and proxies. All confirm #1.
I am using theGoogle Adwords keyword tool, and I did an exact 'phrase' match with the 2 keywords. I look at local monthly search volume, and select my region. The Globlal search volume is 40,500, Local 1000. The competition for this term is mid to high (yeah, right). So, if I am #1, why did I get 3 clicks for my search term?
So, that leads me to believe, that the local monthly search volume numbers are nowhere near accurate. The competition graph can't be accurate, if I have done that little SEO work and achieved that ranking (unless that is global competition data it shows). The Local Search trend graph is level, not decreasing or increasing. OR, my site just sucks! Regardless, being #1 with that kind of search volume should lead to more clicks then 3, even by accident.
So, the other inaccurate data is regarding a recent press release for a client. I look at the stats, doing an exact phrase match, Google claims there were 15,700 results from a press release, just over 2 weeks ago. I thought, wow, great pick up on that one. So I randomly check a few links, click the last page in the SERP, and get Page 9, #83 of 83? Huh? You just said 15,700. Where are the other 15,600? (I know if there were that many, I wouild be cut off at 900 something results). So, I go back to the first page results, and hit refresh. All of a sudden, 15,700 results bcomes 30,500 results (this is google.com) Um, why did the results double?
So, I have to question if any of the information I get from the Google 'tools' as being accurate or not. I am leaning towards a big no. So what to trust for doing a keyword analysis, as I don't like to invest my time on incorrect information.
I would like to think that the data regarding click throughs on an AdWord campaign after the campaign has run, is somewhat accurate. If so, should I be getting keyword popularity from that based on impressions and clickthroughs?
Any help or observations would be appreciated.
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