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Traffic Potential of One Small Niche Site

by cableghost
10 replies
  • SEO
    • |
I'm a bit confused when it comes to full traffic potential of one small niche site in organic search.

As an example, say I have a niche site with 10 pages of content, sitting in #1 position.

If I were to increase the site pages count from 10 to 100+ pages (with proper SEO and SEM), how much more traffic could I expect to get? A significant jump, or a nominal amount?

The reason I ask...assuming time constraints, do I build up each site with 100+ pages, or use that time to continue building more sites which reach #1 positions?

-Scott
#niche #potential #site #small #traffic
  • Profile picture of the author Peter Lee
    Hi Scott,

    That's a good question. If your niche site is on #1 position and assuming you are getting decent traffic and clicks, then that is a good sign. If you only have say 1 page (excluding the default pages like contact, privacy policy, about etc), then you should definitely add more pages. Perhaps start by adding 10 more pages but each of them add a new keyword phrase related to your main keyword. Think of this(adding more pages) as providing more information to your visitors since you already have traffic. By doing this you can be sure that you will have more clicks and make more money. Now your 10 other new pages may not be ranked at all so your next step is to make sure you start working to rank them to #1 like you did for your homepage.

    When you think you have done enough and succeeded at least in pushing them to page 1 then you can add more pages and repeat the process. Whether you should build 100 pages first or build 100 sites depends on you, your niche, your keyword, your competition etc. It's never cast in stone.

    Hope it helps

    Peter
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    • Profile picture of the author cableghost
      Originally Posted by Peter Lee View Post

      Hi Scott,

      That's a good question...
      Thanks Peter, I appreciate the input.

      -Scott
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  • Profile picture of the author JoeMbulu
    Originally Posted by cableghost View Post

    I'm a bit confused when it comes to full traffic potential of one small niche site in organic search.

    As an example, say I have a niche site with 10 pages of content, sitting in #1 position.

    If I were to increase the site pages count from 10 to 100+ pages (with proper SEO and SEM), how much more traffic could I expect to get? A significant jump, or a nominal amount?

    The reason I ask...assuming time constraints, do I build up each site with 100+ pages, or use that time to continue building more sites which reach #1 positions?

    -Scott
    It would be a great idea to add more pages targeting different keywords. Your homepage is essentially the core of your website. If it is strong, its very easy to rank for related keywords on inner pages. If you had 1000 pages and each page received only 10-15 visitors from the search engines each month, that would be 15,000 unique visitors per month from the search engines. 4 pages of new content everyday 5 days a week for a year is a 1000 pages. Simple enough. :-D
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    • Profile picture of the author bonusdays
      -Scott

      This is a really well thought out question. Best one I've seen in a while.

      Answer: kinda depends...

      "A significant jump, or a nominal amount?" If you go from 10 pages to 100 pages, you will NOT see 10X increase in traffic. Not knowing you site/market, I'll give you a range of 2X to 5X increase. So... if you add 90 more pages but only get 2X the traffic, how will that make you feel? If it won't discourage you then do it. If it might slow you up a bit build some more sites.

      So... that points to your efforts being better spent on more sites. But... you will reach a point of diminished returns going to more sites route.

      Ultimately, how many sites do you want to manage?

      I used to have 4000+ sites. I hated it. I have completely shifted my focus and I'm now building huge sites that will wind up being the 800lb gorilla in their market over time and will dominate the smaller sites.

      Not knowing much about you or your sites, I'd say... if you just have that one site or just a few, build out some more sites as you will learn a lot more about SEO from having more data points than you will from just about anything else.

      Alas... I've never had to build a site more than 10 pages even in hyper competitive markets AS LONG as there were no 800lb gorilla authority sites competing against me. I was able to kick but with these 5-10 page sites solely from overwhelming my competition with back linking.

      But, like I said, I am now building the 800lb gorilla sites because they are very hard to beat especially on an old domain. Plus, I'll have way fewer sites to maintain.
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      • Profile picture of the author cableghost
        Originally Posted by jnm007a View Post

        ...If you had 1000 pages and each page received only 10-15 visitors from the search engines each month, that would be 15,000 unique visitors per month from the search engines. 4 pages of new content everyday 5 days a week for a year is a 1000 pages. Simple enough. :-D
        Very valid point, however, in the short-term, I think I could build multiple sites and start generating much greater amount of traffic. Then, come back and build up the promising sites.


        Originally Posted by bonusdays View Post

        -Scott

        This is a really well thought out question. Best one I've seen in a while.

        Answer: kinda depends...
        That makes sense, though I wonder if the few mega sites you are building were selected form the thousands of niche sites you originally developed?

        Based on your 2X to 5X guess on ROI, that makes me lean first towards building a number of smaller niche sites. Then, after my revenue is at a certain point, take a look at what I have and start pumping up those sites which seem to have the most promise.

        I'm curious to know if the sites you're concentrating on have larger KW traffic counts? This makes me think that after I have increased my revenue, maybe, instead, I focus on developing sites with a larger KW base.
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      • Profile picture of the author ToyBox
        Originally Posted by bonusdays View Post

        -Scott

        This is a really well thought out question. Best one I've seen in a while.

        Answer: kinda depends...

        "A significant jump, or a nominal amount?" If you go from 10 pages to 100 pages, you will NOT see 10X increase in traffic. Not knowing you site/market, I'll give you a range of 2X to 5X increase. So... if you add 90 more pages but only get 2X the traffic, how will that make you feel? If it won't discourage you then do it. If it might slow you up a bit build some more sites.

        So... that points to your efforts being better spent on more sites. But... you will reach a point of diminished returns going to more sites route.

        Ultimately, how many sites do you want to manage?

        I used to have 4000+ sites. I hated it. I have completely shifted my focus and I'm now building huge sites that will wind up being the 800lb gorilla in their market over time and will dominate the smaller sites.

        Not knowing much about you or your sites, I'd say... if you just have that one site or just a few, build out some more sites as you will learn a lot more about SEO from having more data points than you will from just about anything else.

        Alas... I've never had to build a site more than 10 pages even in hyper competitive markets AS LONG as there were no 800lb gorilla authority sites competing against me. I was able to kick but with these 5-10 page sites solely from overwhelming my competition with back linking.

        But, like I said, I am now building the 800lb gorilla sites because they are very hard to beat especially on an old domain. Plus, I'll have way fewer sites to maintain.
        solid advice there mate. 4000 sites!?!?!? are you serious? how on earth did you develop all of them lol?!
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        • Profile picture of the author Peter Lee
          Yes, I had the same question as well. If it were true, then it's probably a guiness record as I've never heard someone did this before. The only possibility I think is ...autoblogging.


          Originally Posted by ToyBox View Post

          solid advice there mate. 4000 sites!?!?!? are you serious? how on earth did you develop all of them lol?!
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  • Profile picture of the author Corvinus
    You can create new pages with different targeted keyword phrase; if you can manage those pages to rank high on SERP with those keywords definitely you will have traffic increase.
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  • Profile picture of the author ru83n
    I agree with what they say above. Adding new content targeting related keywords will likely give you more traffic.
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  • Profile picture of the author cableghost
    I wanted to come back to this topic with a slightly different perspective...

    What micro sites, with 2,900 or less Local mo searches...would you, (a) spend time building it up, (b) build only enough to get the target KW to #1, (c) not even bother with this size of a niche?

    -Scott
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