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Alexa rank question

by nushi
8 replies
  • SEO
    • |
Hey all

So, I know Alexa is not something I should really use a meter for traffic, but it doesn't really matter to my client who understands this however his advertisers opinions do. His prospective clients do in fact rely on Alexa's rating. Just a fact he has to deal with.

Anyway, his Alexa rank was steadily improving amongst other factors I've been tracking for him during this last year. The last 3 weeks, though, his ranking has moved from 220k to 330k.. ! Even 20k each of the last 2 days... His traffic during the last summer months has decreased yes, but not that significantly.

So, I ask the many genius SEO warriors on this forum for any solid advice I can use to get his rank back up. I've already been advised by an experienced SEO warrior to get some press releases out and I will do that this weekend. Is there anything else I can do?

Thanks!!
#alexa #question #rank
  • Profile picture of the author InitialEffort
    Look at for keywords that you are ranking for and see if you could easily move them up a few slots. Ie from #3 to #2 to help increase traffic.
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  • Profile picture of the author cbpayne
    Just install the Alexa toolbar and visit the site several times a day. Get someone else to do it as well. Should be able to get it under 200 000 really easy by doing that ... kinda makes a mockery of the ALexa rankings that they are so easy to manipulate.

    Press releases won't help -- you need visits from people with the the Alexa toolbar installed to influence the Alexa ranking. Get your client to get a few freinds to install it as well and visit his site.

    Originally Posted by InitialEffort View Post

    Look at for keywords that you are ranking for and see if you could easily move them up a few slots. Ie from #3 to #2 to help increase traffic.
    What has that got to do with the Alexa ranking?
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    LookAfterWP - Protection, Maintenance and Performance
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  • Profile picture of the author Tom Goodwin
    No doubt Alexa is quirky.

    On my site, i'm at ~3000 in the US, but i've had a few days that showed up as ~25k, and my traffic was actually slightly higher during those days.

    What niche is your client in? One thing to keep in mind, is that general traffic doesn't cut it. You have to have people visit who have either the Alexa toolbar installed, or a couple of other plugins that use and transmit Alexa data. So, you are basically talking about webmasters and IMers. That is why IM/webmaster type sites give unrealistically get unrealistically high rankings in Alexa.

    If it was me, I would see if you could add some content to the site that that could potentially target the webmaster or internet marketing crowd, and publicize/link to it. Getting another 65yo grandma to visit your knitting site isn't going to help your Alexa rating i'm afraid.

    Tom

    Originally Posted by nushi View Post

    Hey all

    So, I know Alexa is not something I should really use a meter for traffic, but it doesn't really matter to my client who understands this however his advertisers opinions do. His prospective clients do in fact rely on Alexa's rating. Just a fact he has to deal with.

    Anyway, his Alexa rank was steadily improving amongst other factors I've been tracking for him during this last year. The last 3 weeks, though, his ranking has moved from 220k to 330k.. ! Even 20k each of the last 2 days... His traffic during the last summer months has decreased yes, but not that significantly.

    So, I ask the many genius SEO warriors on this forum for any solid advice I can use to get his rank back up. I've already been advised by an experienced SEO warrior to get some press releases out and I will do that this weekend. Is there anything else I can do?

    Thanks!!
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    Masters Powerlifting
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    • Profile picture of the author nushi
      Hi Guys

      I really appreciate your input! The site is for emini day traders and a fairly competitive market though nowhere near the forex numbers.

      I have the alexa toolbar installed on my computer and his small staff has that installed as well. It would be great if his list of subscribers would install it too, but getting them to do that, or rather asking them to do that might come off like a desperado move and I am sure he won't go for it. Not that any of you suggested this tactic... it just occurred to me that it would be a great boost.

      The idea of getting IMers to visit the site is pretty good too, but I don't see how else to do that but to create a page (not accessible from the site's main navigation) that is IM keyword rich. He does have an affiliate program, but it's really for people who have traded before ...

      It is good to know that a press release wouldn't really do the trick, that way I can focus on something else to make this work. I my opinion, Alexa is for the birds!
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    • Profile picture of the author nushi
      This is a great idea ..

      Originally Posted by Tom Goodwin View Post


      If it was me, I would see if you could add some content to the site that that could potentially target the webmaster or internet marketing crowd, and publicize/link to it. Getting another 65yo grandma to visit your knitting site isn't going to help your Alexa rating i'm afraid.

      Tom
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  • Profile picture of the author FrediDoo
    Originally Posted by nushi View Post

    His prospective clients do in fact rely on Alexa's rating. Just a fact he has to deal with.
    Just out of interest, in what way do his prospective clients rely on Alexa ranking?
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    • Profile picture of the author nushi
      Originally Posted by FrediDoo View Post

      Just out of interest, in what way do his prospective clients rely on Alexa ranking?
      That's a very good question. He has had numerous people who are in the day trading business show interest in purchasing his site and they have often mentioned Alexa rank. These are not 'clients' perse, but perhaps interested buyers. I would imagine as a potential buyer you would know better. This is something though I will need to clarify further with him: "Who are these 'prospective clients' exactly?"

      Literally, though, in the last 3 days I think I've seen the rank go from 308K to just now 358K.. to me that's just odd, dont' you think?... or maybe not since Tom Goodwin's went up from 3k to 25k .. that's a huge jump too.

      By the way, to clarify, I oversee the basic web code and design projects of the site and anything SEO/PPC related I've been asked to do has had me on my toes, learning from the Warrior Forum. Educating myself here constantly. So I am an SEOer in training!
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      • Profile picture of the author FrediDoo
        I've not even a whisper of a clue as to how Alexa works, sorry! All I know is that you have to have the Alexa toolbar on your computer for a visit to your site to 'count' as anything. The only reason I could think of that someone would ask for Alexa rankings is to compare it against other sites in the same niche.

        The reason I replied to the thread though, was to suggest that you rephrase the clients' questions...It seems to me that what matters is actual traffic, and what matters even more is conversion rate - analytics could show both of these things. After all, I'm assuming that clients are looking to buy the site because it would make them money in the long run?

        I guess that if you were to tell me that Alexa shows a completely inaccurate and 'floaty' figure, then showed me actual analytics, with actual figures and actual conversion rates - along with how much it's making, and where the potential improvement is, followed by projected figures and total it up - I'd be far more likely to trust you, far more interested in the site, and far more likely to buy!
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