How To Create Buzz for an Upcoming Hot Product and Website?

Warriors,

I mainly lurk on the Warrior Forum, and don't have many posts to my name so you'll have to forgive me for the long post...

I have been active in CPA/PPC marketing part-time for a couple years now.
During the day I work for a company called L4 Systems that has a product called "Splat", our site can be viewed at:

splat.tv

We also have a mobile app for Droid and iPhone, and recently released a TV app for Sony, Samsung, Vizio, and Panasonic internet connected TVs.

The idea behind the product is that you're watching your favorite TV show, and you notice a product, song, or place featured in that show that sounds familiar but you can't quite place it... That's where Splat.TV comes in, we pay people to watch 36+ new shows every week and catalog these "Tags"

Now, I think it's a pretty cool idea, and it is a start-up but we have some pretty serious backing from a couple VCs in the area.

My question is this: Now I have been put in charge of advertising and given a budget of $5,000/month to create "buzz" for this product... This is hopefully the budget that turns this from a relatively unknown product and service, to something people talk about in their living rooms 6 months to a year from now :rolleyes:

I created an ad targeted to each of the 36 shows we are tracking on Facebook, and point clicks to our homepage. I am also doing some SEO work with creating back-links on Press Release and News sites.

I still feel like I am not doing enough, any ideas would be greatly appreciated