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Remarketing Best Practices?

by DLNeuenschwander
1 replies
  • SEO
    • |
Hi All,

I'm curious if anyone has any recommended "best practices" for remarketing with Google.

For instance, obviously you'd want different ads for visitors and subscribers. Should those be two different campaigns or just different ad groups within the same campaign? Please also include a "why" in your answer as well as if you've actually used remarketing. Thanks so much for your help!
#google adwords #practices #remarketing #retargeting
  • Profile picture of the author NovaPublications
    Hi,

    Yes there are definitely some best practices, techniques for remarketing. You can use the 'blanket' effect of choosing all audiences, but you can also be very, very specific where your remarketing ad is placed. You can choose which google networks and also keep your audience quite specific.

    You can choose to remarket to all those who came to your site and left, or those who opted in or those that started the buying process and then left.

    We have written a E-manual about it all as it is NOT clear on Google what you should do or even specifically what you should NOT do!

    As with anything fairly new it's worth looking at this now before everyone on the web is doing it, it becomes expensive and less effective.
    Remarketing

    We do offer a free sneak preview for an opt in on the site.

    Hope this helps you!
    Nova Publications
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