what criteria does google to pay for Google Ads?

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  • SEO
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Does anyone know what criteria google uses to pay for Google Ads? It seems like another "secret" like how websites are ranked in Google... Is there a specific number like how much money I can earn if I reach a certain click through or traffic?
#ads #criteria #google #pay
  • Profile picture of the author CatalinIcs
    It depends by competition for a keyword. Google pay 68% percent of what advertiser pay, to the publisher. Is no secret. Is posted on the Google official blog ?
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