How Much Time Does It Usually Take for a New Site\Page to Appear in the SERP?

11 replies
  • SEO
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Hi all,

From your experience, after a site/page gets indexed (and you can find it in Google when you search for its URL), how long does it usually take before you can see it rank somewhere in the results for the keyword you're aiming?

Thanks!
#serp #sitepage #time
  • Profile picture of the author askloz
    all depends who you're hosted with, one of my hosts google likes, pages are indexed in 2-5 minutes, another one of my hosts, for some reason, no matter what I do, i cant get the page indexed for 2 weeks minimum, even with links... but as the pages get indexed and regular content is added, new pages are indexed in less than 10 minutes of posting it.

    Personally, just ignore it, it takes at least 1-2 months before you start to see stable rankings any way, keep building your site, keep building links to your pages, the rest will fall into place on its own.
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  • Profile picture of the author yaotfeng
    The results could appear within minutes, but the position of course is random.

    You can increase your chances of getting indexed faster by posting to keyword anchors to popular blogs or articles directories.

    I have once had one of my sites get indexed within 5 minutes of having it up because I submitted a bunch of articles with Article Robot to some article directories.
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    • Profile picture of the author Warrior Y
      Thanks guys, but I think my initial question wasn't that clear. so please take a look at the first post in this thread again, I rephrased it.
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      • Profile picture of the author dburk
        Originally Posted by Warrior Y View Post

        Thanks guys, but I think my question wasn't so clear, so let me rephrase:

        After a site/page gets indexed (and you can find it in google when you search for its URL), how long does it take before you can see it rank somewhere in the results for the keyword you're aiming?
        Hi Warrior Y,

        No line, no waiting in aisle one!

        If it's indexed, it's ranked already. Where it ranks depends on how well optimized your pages are, how well your competitors are optimized and how much you've promoted it.
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        • Profile picture of the author Warrior Y
          Hi dburk,

          I don't think you are correct on this one.

          These are two seperate things:

          1) getting indexed
          2) getting ranked

          There are many times when Google indexes a page within a few minutes, hours or days but it will only show the site in the results when you do a google search for "http://yoursite.com".
          However, when you search Google for the keyword your site is targeting, you just can't find it nowhere in the results. Even if your site is already more optimized than most of your competitors.

          It takes time for Google to decide which position to put your site in - after it got indexed.

          Now, the question is how long does this part usually take?
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          • Profile picture of the author dburk
            Originally Posted by Warrior Y View Post

            Hi dburk,

            I don't think you are correct on this one.

            These are two seperate things:

            1) getting indexed
            2) getting ranked

            There are many times when Google indexes a page within a few minutes, hours or days but it will only show the site in the results when you do a google search for "http://yoursite.com".
            However, when you search Google for the keyword your site is targeting, you just can't find it nowhere in the results. Even if your site is already more optimized than most of your competitors.

            It takes time for Google to decide which position to put your site in - after it got indexed.

            Now, the question is how long does this part usually take?
            Hi Warrior Y,

            Yes, technically, getting indexed and getting ranked are two separate events. Google's search engine actually calculates your rank during query runtime. That means after each search query request Google will instantly rank the results for your query. It's during the process of being indexed that Google identifies which keywords are relevant for your page and precisely what your relevancy score is for each of those keywords.

            So, while technically you are not ranked until after a search query is performed, your relevancy score has already been calculated prior to that event and it is simply a sort function that dynamically ranks your page. The score that determines where you will rank is calculated as part of the indexing process. In the past Google did the relevancy scoring separate from the indexing process, but they found it to be more efficient to combine these steps into a single process. So once your page is indexed, the signals used to rank your page are already calculated except, for those that execute during query runtime.


            The reason you are not seeing your page ranked for your target keyword after indexing is because your page's relevancy score is not yet high enough to show in the top 1000 resuults, which is the cutoff for SERPs.

            Relevancy scores are weighted at query runtime by PR,Trust and other factors that may apply to your particular query. A brand new website will typically have very low PR and Trust factors which must be earned. Promoting your pages by building meritorious backlinks from quality established pages will accelerate the process of earning PR as well as Trust.
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            • Profile picture of the author Warrior Y
              Thanks a lot Don!

              Very informational post.

              So I guess the usual time it takes to get ranked is not an exact science.
              Just have to keep building quality backlinks and wait until my page - a hubpages hub - gains a little more trust. I created it around 3 days ago, so it is likely that Google still considers it as too new - which is probably the main reason why I'm not yet ranked.
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  • Profile picture of the author askloz
    Don is right Warrior Y... maybe he can explain it to you as you didn't understand what he was trying to convey.
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  • Profile picture of the author patey88
    It has always felt like a two-stage process to me. If I add a new page to my site, it will be indexed before the end of the next day, but it's not usually well-positioned in the SERPs. It is ranked, technically, but not ranked as I hope.

    Then, about 5 days later, I usually see a jump to better position and start getting traffic that lands on the new page.

    The same is true if I change the title of an article, to tweak the keyword I'm targeting.
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  • Profile picture of the author actionplanbiz
    for me it takes anywhere from 24 hours to a week to get to the 1st page of Google. but each project is very different and sometimes it takes a while.
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    • Profile picture of the author F1SEO
      I've found the fastest way to get something into Google index is on a Wordpress System. And using Posts, not Pages.

      Getting something listed on WP can be minutes (if it's well connected), or it can be a few hours.

      On a normal website it will be a lot slower.
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