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Advice on Keywords

by jwenberg
10 replies
  • SEO
    • |
Hey everyone, I've been working on my site for about 7 months. It's getgroupies dot com. The product is an ebook series geared toward the gigging musician. Teaches males (who are actively gigging musicians, that have little to no success with women, and or music) how to meet women and get them to come to their shows in order to increase the amount of money they make playing music. Since there isn't a whole lot of search traffic for how to get groupies or anything like that I've been trying to figure out how to target my audience. I did some brainstorming and I came up with going for keywords like: Get Signed, Build A Fanbase, Get A Record Deal, etc. I don't think the search traffic is going to pay off though.

I thought maybe I should try and target pieces of specific band gear or something, but I have a couple questions I was hoping someone could answer. If I go for keywords that are technically relevant to my material (as in they have to do with stuff musicians use), but the material doesn't really reference those keywords wouldn't that affect me negatively in search engines and such? Ex. Keyword-1962 Fender Stratocaster while my sales letters and videos are about meeting women and increasing your fan base. Is there something I'm missing? Maybe there is some way to target actively gigging musicians that I may be missing or haven't thought of? Can anyone help me? I'm at my wits end trying to make this move forward. ANY help or thoughts are greatly appreciated. Thanks ya'll!
#advice #keywords #next step
  • Profile picture of the author ArticlePrince
    If you create content targeting irrelevant content you won't rank for it, so you won't get traffic anyway. I think you'd be better of targeting traffic for lower cost instruments and equipment though... You've targeted a limited market that that doesn't have money (struggling musicians). Just my 2 cents though.
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  • Profile picture of the author flavius333
    Jwenberg,

    For keywords, you should address a keyword research site. the most useful and the best rapport between cost vs results is NicheBot in my opinion. They also have a $1 trial period.

    The keywords that it will find for you are far beyond your wildest guesses.

    As for targeting your articles to your product - that matters for your conversions; however, when it comes to Google and search engine placements, your articles should be targeted towards their titles or else they'll get a high bounce rate and eventually lose the search engine placements.
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  • Profile picture of the author jwenberg
    Sean - I've actually been thinking about trying to look into another niche I'm interested in due to that fact. Thanks for the response.
    Flav-Thanks for the tip. I'll check it out.
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  • Profile picture of the author good2go4
    It almost sounds like you could go into the relationship niche with your keyword strategies - you could treat your site as a "getting girls for muso's niche" and still promote links to musician products in your side bar. You do want your content to support your keywords, and I am sure that there is more interest in a dating niche, then there would be for musician equipment - in terms of popularity at least.

    Just a thought
    Lisa
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  • Profile picture of the author Shane Hale
    That is a small niche, It seems the trouble with that niche is the demographics.

    In my honest opinion, band members are 2 types.

    The ones that have huge groupies tour buses and lots of money.

    Then the other type of band members are the ones who travel in a beat up 1980's Econoline van traveling from bar to bar on a limited budget doing gigs and making enough to get them to the next gig. I don't see them online that much.

    I just don't see them wanting to pay for a info product to find groupies.

    I do see them wanting to pay someone to get them noticed by big music companies and to market them online with some type of brokering deal.
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  • Profile picture of the author twentyone
    About this kind of products many people have are searching for the review, deals and contract. But my advice is have someone with a very good experience with this do a keyword research for you.
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  • Profile picture of the author jwenberg
    Thank you too all that have posted so far. It has really helped. So far, I'm still just really confused as to what I should try next to get the "dating for musicians" crowd targeted. I really am struggling to find a "next step" here. Do you think the niche sucks? I feel clueless at this point.
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  • Profile picture of the author foxanthony
    If you already have the product, why not put it on Clickbank and let someone else figure out how to sell it.

    I think the product is great, but my first instinct when I got into IM 3 weeks ago was music, until I realized how competitive it is. I bet there are experienced affiliate marketers that could do something with your product though.
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