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Very confusing - Broad 49k - phrase 2900 exact 170

by Makemoneylol
10 replies
  • SEO
    • |
I am really confused for some keyword.

It says that

Broad has 49k searches
Phrase match 2900
exact 170

So if i will rank for the 1st place what can be expected traffic?

I know that usually 1st place gets about 40% clicks - but with this keyword is really confusing...

What exactly it means?

Thank you
#170 #2900 #49k #broad #confusing #exact #phrase
  • Profile picture of the author Bill_Z
    I use exact match when judging keywords for estimated SERP traffic.
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  • Profile picture of the author thebitbotdotcom
    Exact Match all of the way...you want to simulate their search as closely as possible. Otherwise, your traffic number will just not add up....mysteriously...
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  • Profile picture of the author Ryan Even
    You can estimate about 1/3 of the exact match.
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  • Profile picture of the author mad.hat
    Broad can be very misleading. Phrase does a much better job but to be safe just go with the exact match numbers. The first spot on the first page can expect 30-50% of the total traffic whereas the tenth spot on the first page can get 0-5% of the total traffic.
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  • Profile picture of the author Steve Holmes
    If there is that big of a discrepency of broad relative to exact, then there is a huge chance that the people using the words in your exact match are in fact looking for something else anyway. Avoid.
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  • Profile picture of the author imkevintan
    I guess it's apparent enough already. Always take the [exact] rating as a measure of the traffic and expect to get 40% of those to come to your site, if you get placed on #1.

    Broad and Phrase both can be very misleading...
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    • Profile picture of the author rinor81
      Talk about misleading!
      I used to research keywords for 2 years with broad and only a month ago understood (with the help of this forum) what a huge mistake that was and how much time and effort I spent not searching the right way.

      Exact is the way like everyone says, only now I get sites up according to Exact search and can expect more sales hopefully.
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      • Profile picture of the author Makemoneylol
        The reason I am asking is that I am ranking 4 for that keyword in google/us market where 80% of traffic is for that keyword....

        And in 1 week only 2 people came to the site.... I thought its really weird

        Because when I build a site it was on the phrase match so I tried exact and saw that it has 170 searches... now it make sense...

        Means the site is worhless
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        • Profile picture of the author rinor81
          Nothing goes to waste man, as long as you have a site that attracts traffic even a little that OK.
          You can also always modify it for other keywords or links to other sites you'll build from there, every site has value my friend.

          Good Luck!
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