9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

A question about links in my articles

by Moneyland
7 replies
  • SEO
    • |
Hi,
When I was working as an affiliate a while ago, I would write an article and in the anchor text link at the botton in the bio box I would simply use the same keyword in the article as the anchor text link. I just thought at the time that this may possibly enhance the ranking of my articles in google.

I now have my own website with my own product and would like to begin writing some articles. I am confused as to what keywords I should use in my anchor text? Should I use the same keyword as in my article or should I be using the main keyword of my website?

I just have a one page sales page so to be honest haven't really done very much in terms of optimising it. I was planning to drive traffic to it via articles etc.

Any advice would be really appreciated.
Many thanks
#articles #links #question
  • Profile picture of the author MichaelAppleton
    If your looking at driving traffic via articles and not search engines keywords are not very important. What you will need is a signature that converts.

    Test out various signatures and see which is converting best.

    I recently blogged about this, I have included the link below.

    How To Increase Your Articles Click Through Ratio | Michael Appleton

    I really hope this has helped Moneyland.
    Signature
    My Top 3 Blog Posts
    1. How To Start A Blog In Just 30 Minutes
    2. Build High Authority Backlinks With My Top 60 Social Sharing Sites
    3. My Must Have Top 10 Wordpress Plugins For 2016

    {{ DiscussionBoard.errors[2915584].message }}
    • Profile picture of the author Moneyland
      Cheers Michael and I pretty much thought that this would be the case seen as though my main focus is driving traffic to my website from other sources like articles.

      Just still wondering if it is still important to use the keyword of article as anchor text,to be honest I have had high click throughs in the past 30-50% using a combination of keywords and sometimes just a link saying click here.... I am just unsure as to which is really better in terms of getting a better ranking for your article in the search engines?
      {{ DiscussionBoard.errors[2915733].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Using the words "click here" can increase click-through rates (not necessarily opt-ins or sales). It's useless for SEO, though, and absolutely dreadful for syndication, too: don't expect too many people to re-publish it from article directories, if you use that.
        {{ DiscussionBoard.errors[2915776].message }}
  • Profile picture of the author Jon Potts
    Using keywords within the anchor text is definitely the way to go for SEO. Even when linked internally within your site they are still more beneficial when the anchor text is a keyword. Reason being, from what I have heard and read, is because you are explaining what is on the other end of that link.
    Signature
    Cheap Stuff Online
    Scrapbooking Supplies
    {{ DiscussionBoard.errors[2915767].message }}
  • Profile picture of the author Bill_Z
    Honestly the link juice you get from articles is minimal. In terms of SEO, links in your article sigs are good for backlink variety, however it doesn't hold much weight in trying to get your money site ranked for the keyword, unless the competition for the keyword is zilch.

    I would concentrate on getting a sig that converts click-thru's to generate some traffic. If you can fit the keyword as anchor text do it. If not, don't stress over it.
    Signature
    {{ DiscussionBoard.errors[2915823].message }}
  • Profile picture of the author tdigitty
    Moneyland, not sure if I understand your question, since the responses differ from what I'm thinking.

    Your anchor text should be the keyword/phrase that you want the page it's linking to to rank for.

    Let's say you write an article about "weight loss secrets" and you want your money site to rank for the keyword "Weight Loss Secrets" then use that as the anchor text.

    If you write an article for "Drink Water for More Weight Loss", but you want your money site to rank for "weight loss secrets" use "weight loss secrets" as anchor text.

    I don't think the outgoing URL anchor text will greatly improve the ranking of the page it's on.

    It depends on what you are using the article for, building backlinks for certain keywords or converting traffic.

    Hope that makes sense or maybe I misunderstood your issue.

    As Bill said above...it's not going to make a huge impact either way.
    {{ DiscussionBoard.errors[2915842].message }}
  • Profile picture of the author Moneyland
    Thanks tgigitty, I think you definitely got the jist of what I was asking....
    To be honest my main focus with the articles is converting traffic. My website is only a mini site with sales letter and to be really honest I haven’t really optimised with any KW’s for SEO purposes.
    Yeh, I will concentrate on getting a sig that converts click-thru's to generate some traffic like Bill mentioned above. If I can fit the keyword as anchor text then great, if not I won’t stress over it.
    I didn’t actually know that the outgoing URL anchor text “doesn’t” really improve the ranking of the page it's on and I guess that is what I was also trying to figure out. Again by what Bill mentioned if you can get the KW of the article in the anchor text then great if not then I won’t stress about it.
    {{ DiscussionBoard.errors[2916044].message }}

Trending Topics