Does Google *REALLY* Love WordPress? Probably NOT. Here's Why...
- SEO |
OK, let's get down to business...
How many times have you heard people claim that Google "loves WordPress"? Dozens? Hundreds? More than that?
But here's the thing...
I can find absolutely NOTHING "magical" or special about WordPress that would cause Google to favor it.
In my view, as far as the Big G is concerned, a blog is just a group of web pages with...
* An RSS feed
* Pinging
* Regularly updated content (posts and/or comments)
* A site map
* About, privacy, and contact pages
* Well-structured navigation (meaning the site is divided into logical, hyper-linked sections using keywords)
Add those things to ANY static website and I suspect that Google will love your HTML website as much as the typical WordPress blog.
In fact, it may love your static site even MORE.
Why?
Because static HTML pages don't need "plug-ins" to overcome problems with their title and meta tags.
In addition, plain HTML pages don't (typically) use a database-driven link structure like blogs. You'll rarely see static websites use page names like "www.domain-name.com/?=456". But, by default, WordPress does. And those sorts of paths tend to stop web crawlers dead in their tracks.
Finally, with most static sites, there is no concern over having "duplicate content." You see... Google probably does NOT like it when you have the same content, on the same URL, in multiple places -- which is common with WordPress (and other blogs) that aren't properly set up.
WordPress is great as a content management system or blog -- but I see NO advantage whatsoever to using it for sales letter pages, mini-sites, or virtually any other type of site.
Long live static pages!
-John
P.S. Once again... am I wrong about this?
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