4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

eCPM?

by Barry Davis
3 replies
  • SEO
    • |
I'm not sure I understand what this is and I have read the short blurb on Adsense about it. I've been doing Adsense on my site for two full days. The first day the eCPM was about $15. Today it is $40. Could someone tell me what this is and why the big difference?

Thanks,
Barry
#ecpm
  • Profile picture of the author Easy Cash
    From The Adsense Site

    From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programmes.

    It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45 or $4.00.

    However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.
    Signature
    {{ DiscussionBoard.errors[268701].message }}
  • Profile picture of the author maestro2010
    well e-cpm means effective cost per impression..........it is the way that you can calculate your CPM........i.e if you get 45,000 visitors and your CPM is 100$ then effective CPM is calculated on basis of per 1000 impressions...

    it will be calculated as 100/45000*1000 which will be equal to US $ 2.20.
    {{ DiscussionBoard.errors[462625].message }}
    • Profile picture of the author dburk
      This clever little spambot has changed its MO slightly. It was using a handfull of periods between each text snippet, now it is varing the number of periods between text snippets and in one case I saw that it used commas instead of periods.

      Is anyone else following the exploits of this spambot?
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

      {{ DiscussionBoard.errors[462669].message }}

Trending Topics