Search phrase in domain vs. search phrase in subdomain

by malta
13 replies
  • SEO
  • |
What are the SEO effects of placing search phrases in a subdomain rather than buying a .com?

Are subdomains considered independent domains by Google just like any other .com?

For eksample: Would honda99.com outrank honda99.domain.com, and why?
#domain #phrase #search #subdomain
  • Profile picture of the author socialbookmark
    In my opinion its better that you buy a .com domain if you can. I think its better than making your new website on a sub domain. And i think theres differences between of a website and sub domains of it. But i don't know if Google exactly knows it as independent.
    Signature

    I love warriorforum. zendegiyesabz

    {{ DiscussionBoard.errors[2930597].message }}
  • Profile picture of the author roadwarriorhawk
    Subdomain would be about as effective as having the keyword you want on a web 2.0 site, only a really crappy web 2.0 site.

    think how easy it is to rank a keyword.blogspot.com in a really competitive niche. Not easy at all if its highly competitive. But at least blogspot has some form of 'authority'. (it has a lot of domain backlinks, at least.)

    Now imagine having yourkeyword.your-non-authorative-site.com

    Not gonna be much use, is it.

    I'd recommend against it, but you could try if its a really low competition niche.

    Better off buying the exactmatch domain if it's available though.
    {{ DiscussionBoard.errors[2930988].message }}
    • Profile picture of the author malta
      Originally Posted by roadwarriorhawk View Post

      ... But at least blogspot has some form of 'authority'. (it has a lot of domain backlinks, at least.)

      Now imagine having yourkeyword.your-non-authorative-site.com

      Not gonna be much use, is it.
      Good answer.
      {{ DiscussionBoard.errors[2931877].message }}
      • Profile picture of the author paulgl
        Your question is totally irrelevant for ranking purposes.

        Your grit and determination, your SEO ability, your content, your
        trustworthiness, your history, your authority, your ability to
        create and publish semi-decent content, your hard work, are
        all much more important. And a little thing called your competition.

        Don't use subdomains except in cases where you have completely
        different aspects of your site, eg. blog.domain.com, forum.domain.com,
        email.domain.com. Never for just another subtopic. The subdomain is
        treated as another website.

        But it has nothing to do with rankings. You can rank either way.
        That is determined by the list above.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[2932095].message }}
        • Profile picture of the author dburk
          Hi malta,

          Google indexes and ranks individual pages, not domains. creating a page on a sub-domain is not much different than creating a page on you primary domain. Which is also not much different than creating the same page on a web 2.0 property, except that a web 2.0 may have a community and may provide links to your page. In those cases where you are given links and traffic from within the community you are seeing a boost from that, but nothing from the domain has any impact except for keywords in URLs.
          {{ DiscussionBoard.errors[2932903].message }}
          • Profile picture of the author scott g
            This is what I'm doing right now actually. Instead of buying several Exact domains, I purchased a great .org domain that I can build off of. Add subdomains + the TLD = exact keywords I'm tageting. BRILLIANT! And yes they rank just as good as independent exact domains. One of the subs ranks first page for about 6 targeted keywords (variations) in a pretty competitive niche.

            CHEERS!
            Signature
            scott g
            "Whatever the mind can conceive and believe, the mind can achieve."

            {{ DiscussionBoard.errors[2933018].message }}
            • Profile picture of the author malta
              Originally Posted by scott g View Post

              This is what I'm doing right now actually. Instead of buying several Exact domains, I purchased a great .org domain that I can build off of. Add subdomains + the TLD = exact keywords I'm tageting. BRILLIANT! And yes they rank just as good as independent exact domains. One of the subs ranks first page for about 6 targeted keywords (variations) in a pretty competitive niche.

              CHEERS!
              Scott, this is really interesting. Would you be willing to share with us an example? If you prefer, please send me a pm. I'm very eager to hear more about this.
              {{ DiscussionBoard.errors[2933200].message }}
          • Profile picture of the author roadwarriorhawk
            Originally Posted by paulgl View Post

            Your question is totally irrelevant for ranking purposes.

            Your grit and determination, your SEO ability, your content, your
            trustworthiness, your history, your authority, your ability to
            create and publish semi-decent content, your hard work, are
            all much more important. And a little thing called your competition.

            Don't use subdomains except in cases where you have completely
            different aspects of your site, eg. blog.domain.com, forum.domain.com,
            email.domain.com. Never for just another subtopic. The subdomain is
            treated as another website.

            But it has nothing to do with rankings. You can rank either way.
            That is determined by the list above.

            Paul
            Originally Posted by dburk View Post

            Hi malta,

            Google indexes and ranks individual pages, not domains...but nothing from the domain has any impact except for keywords in URLs.
            :confused::confused:

            Hold on. Are you saying keyword in DOMAIN has no ranking factor??

            And that having the keyword in the URL is just as good, or more so?

            We know Google indexes pages and not domains, but the OP is trying to determine, or maybe even alluding to the fact, that keyword in domain DOES have a factor in rankings. How much? I don't know. But I'd be shocked if it's less important than just having the keyword in the url!

            Sure, you can rank if you don't have a keyword rich domain, but that doesn't mean it won't help if you do. Because it does! :rolleyes:
            {{ DiscussionBoard.errors[2933034].message }}
            • Profile picture of the author dburk
              Originally Posted by roadwarriorhawk View Post

              :confused::confused:

              Hold on. Are you saying keyword in DOMAIN has no ranking factor??

              And that having the keyword in the URL is just as good, or more so?

              We know Google indexes pages and not domains, but the OP is trying to determine, or maybe even alluding to the fact, that keyword in domain DOES have a factor in rankings. How much? I don't know. But I'd be shocked if it's less important than just having the keyword in the url!

              Sure, you can rank if you don't have a keyword rich domain, but that doesn't mean it won't help if you do. Because it does! :rolleyes:
              Hi roadwarriorhawk,

              When you use a keyword domain you are adding your keyword to the URL of every page of the website. Each page of your website usually links to the homepage boosting the overall relevancy score of your homepage. In addition to this internal relevancy boost, you also get the added benefit of your keyword in anchortext for every backlink to your page that simply uses your URL for the anchor. These are the factors that help you rank better from the use of a keyword domain.

              It's not the domain name that is a ranking factor, it is the keyword in URL and the keyword in anchor. Using a keyword domain is just a great way to take advantage of those factors.
              {{ DiscussionBoard.errors[2933160].message }}
  • Profile picture of the author benkin
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2933679].message }}
    • Profile picture of the author scott g
      Originally Posted by benkin View Post

      No , subdmoains do not rank great I see only a few blogspot blogs get money. Only for very easy keywords. I will also get the keyword for exact domain name.
      So are you talking about blogspot subs? or Subdomains in general not ranking well? Because I'd beg to differ... Plus, if you get the right domain.com You can add on a subdomains to create exact match domains! Save some CHEESE!

      CHEERS!
      Signature
      scott g
      "Whatever the mind can conceive and believe, the mind can achieve."

      {{ DiscussionBoard.errors[2934349].message }}
  • Profile picture of the author mad.hat
    honda99.com would have an easier time outranking honda99.domain.com if you were trying to rank for honda99. You may see honda99.domain.com rank higher than honda99.com but not under the same conditions. If everything else was equal honda99.com would always be ranking higher.
    Signature
    They All Told Me Making Money Online Was Just A Scam For The Gullible... Even Though I Was Already Pulling In $1k/Day. Now You Say My Resellers Can Not Make $1k/day But...
    {{ DiscussionBoard.errors[2934468].message }}
    • Profile picture of the author scott g
      Originally Posted by mad.hat View Post

      honda99.com would have an easier time outranking honda99.domain.com if you were trying to rank for honda99. You may see honda99.domain.com rank higher than honda99.com but not under the same conditions. If everything else was equal honda99.com would always be ranking higher.
      I guess I'm not talking about single word domains/keywords. I'm talking about using subdomains as modifiers to create EMDs. Ex. "honda racing" honda.racing99.net - b/c the search engines do treat subdomains as their own... Which they are.
      Signature
      scott g
      "Whatever the mind can conceive and believe, the mind can achieve."

      {{ DiscussionBoard.errors[2935694].message }}
  • Profile picture of the author Martin2010
    There's no real contest .com all the way baby
    {{ DiscussionBoard.errors[2935707].message }}

Trending Topics