PPC Experts, Help...ASAP!
- SEO |
I took over a ppc campaign that someone was doing and it was terrible. There were two campaigns, each one with one ad group and hundreds of keywords in that ad group. Then, there was only one ad with each ad group.
I told this guy that I can improve it a ton just by doing the correct things like using tightly themed ad groups, split testing, using keywords in the ad copy, sending the clickers to a specific landing page etc.
So.......I started a new campaign, put it together correctly (using Speed PPC) and now after a couple of months the guy is not happy.
I have better ctr than the last guy and am getting lower and lower cpc but we are blowing through the budget very quickly and we are getting less conversions than the guy with the messed up campaign.
What could cause this? Last year in October and November they sold over 20 of these high ticket items. This year I sold about 12!
Any ideas? Btw the site is the exact same as for the last campaign. Also, I have negative keywords too.
Any help would be appreciated. In fact, I would pay someone a small fee if they are an expert and wanted to look at the actual campaign.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
Semi Retired Offline Consultant
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
Semi Retired Offline Consultant
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
Semi Retired Offline Consultant
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com