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demographic targeting PPC

by mike305
6 replies
  • SEO
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I would like to get this forums opinions on using demographics in your PPC campaigns with adwords and adcenter.

How do they collect this information?
Example: Adcenter allows to check/uncheck: Age 18-24

I have an online store and probably would not want to advertise to such a young audience.
#demographic #ppc #targeting
  • Profile picture of the author spartanic
    In adcenter their demographic targeting only works if the user is logged into their msn/hotmail account otherwise your ads will still be viewable to everyone.

    If you want to target just 18-24 year olds then you'd select that box. There's no need to touch the incremental bidding on that same page unless you want to pay more to have your ads viewable to more people.
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    • Profile picture of the author mike305
      Gtocha! Thank you for the reply.
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      • Profile picture of the author angel009
        Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged between 18 to 24 or people over 55, demographic bidding can help.
        Some publishers on the Google Display Network know certain individual details about their users. Social networking sites, for instance, often ask users to identify themselves by age and gender. On sites that provide this type of information about their users, Google can often display your AdWords ads to members of the groups that you prefer or prevent your ads from displaying to members of groups that you don't want to reach. You can bid more for your preferred demographic groups to help make sure that your ad reaches members of those groups.
        Demographic bidding is available for campaigns with keywords, placements or both. It's also important to remember that some Google Display Network sites offer demographic bidding, but many don't. (Many sites that display AdWords ads don't have detailed insights into user age or other information about their users.) Your campaign is likely to have a mix of sites that do and do not offer demographic bidding.



        Source::adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=80588
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        • Profile picture of the author mad.hat
          Originally Posted by angel009 View Post

          Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged between 18 to 24 or people over 55, demographic bidding can help.
          Some publishers on the Google Display Network know certain individual details about their users. Social networking sites, for instance, often ask users to identify themselves by age and gender. On sites that provide this type of information about their users, Google can often display your AdWords ads to members of the groups that you prefer or prevent your ads from displaying to members of groups that you don't want to reach. You can bid more for your preferred demographic groups to help make sure that your ad reaches members of those groups.
          Demographic bidding is available for campaigns with keywords, placements or both. It's also important to remember that some Google Display Network sites offer demographic bidding, but many don't. (Many sites that display AdWords ads don't have detailed insights into user age or other information about their users.) Your campaign is likely to have a mix of sites that do and do not offer demographic bidding.



          Source::adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=80588
          A lot smarter then a ton of what I am seeing on here. Not bad.
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  • Profile picture of the author tdd1984
    Originally Posted by mike305 View Post

    I would like to get this forums opinions on using demographics in your PPC campaigns with adwords and adcenter.

    How do they collect this information?
    Example: Adcenter allows to check/uncheck: Age 18-24

    I have an online store and probably would not want to advertise to such a young audience.
    free e-mail accounts, user profiles, and etc. They have relationships with people that release data to them. Then on top of that, you have to remember they own properties that are driving huge amounts of traffic.
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  • Profile picture of the author maryparker
    MSN adCenter’s demographic targeting allows advertisers to “influence” the position of the ads for specific demographics. It’s more of demographic bidding. The advertiser bids more on ads that he wants to target at the desired prospect coming under a specific age group or at a specific gender. Here, the demography can be broken down by age, gender, geographic location, day of the week, and time of the day, and more.

    The most popular and profitable PPC search engine Adwords offers demographic site selection. AdWords Placement Tool allows the advertiser to select preferences in up to three different demographic categories. Google says that their system analyzes the selected preferences and compiles a list of available Google Network sites that are popular with that audience. Demographic site selection is a way to find and run the ads on sites with the right audience for a particular campaign.

    With Demographic Targeting solution offered by Yahoo, advertisers are able to reach consumers identified by their demographic characteristics such as age and gender. Unlike adCenter and Adwords, Yahoo! Demographic Targeting is powered by age and gender information that is provided by consumers themselves.
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