Am I crazy?

by WebPen

Posted: 13 years ago 5 replies

Hey warriors,

So I've tried making a few CPM ads on Facebook today- and even with the same adcopy I had before, my CTR was RIDICULOUSLY low.

I've heard before that Facebook likes to put CPM ads on game traffic (when people are playing games instead of just browsing FB).

So- am I crazy, or is it normal for straight CPM ads to have these lower CTRs?

PS This was promoting free stuff for a zip submit, so maybe it depends on the vertical?

#crazy

Look4VGames 13 years ago

facebook CTR's are always ****, make sure you stay with a CPC or they will flat out drain your bank with their suggested CPM costs.
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- WebPen 13 years ago
  
  Well my CPM bid was a lot lower then their recommended one, but the CTR was still garbage.
  
  I was getting MUCH better CTRs with CPC.
  
  And with a games ad I ran, CPM did fine for some reason. But these other ads, not so much...
  
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dadamson 13 years ago

Are you comparing with Google?

The answer is that the CTR is a lot higher on Google people are actually SEARCHING for information.

The people on Facebook are just going about their lives, not necessarily searching for the information you are offering.
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- WebPen 13 years ago
  
  No, here's the specifics:
  
  I ran this ad on Facebook as CPC and got a CTR of .057 after 122K views, so 70 clicks (i prob shouldnt have let it run that long... but oh well)
  
  Then I ran it as CPM and it got.... 0 clicks after 41K views
  
  Thanks
  
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pethanks 13 years ago

You are not crazy. You are just passionate and love what you do. Just continue what you are doing and you will reap the harvest soon.
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Am I crazy?

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