How To Get an Authority Link from MSNBC

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"There, I Fixed It" taps our inner MacGyvers - TODAY Home & Garden - TODAYshow.com

OK, so you're saying, "But it's those cheezburger guys, I can't do that!"

Oh, but you can and you don't have to have millions of hits a day and go super viral.

All you need is to rank well in Google and/or Bing, not look and read like a dull "made for affiliate/adsense" site (aka a 'real' site) and have good content that matches a story they're researching.

Without any real trying on my part I've had sites that got links from MSNBC/MSN, CNN and other major news sites. It's actually not that hard as it sounds. Ranking well is what matters to begin with so that you get noticed and then having the content to back it up.

One last little hint, I've had the best luck with "how to" type articles that described a process with a personal touch.
#authority #link #msnbc
  • Profile picture of the author brandonbaker
    But how would you know in advance what they were going to write a story about, so that you have the time to position yourself at the top of the SERPs?

    And even if you can tell in advance, wouldn't be hard to get to the Top 5 in such a short amount of time?
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    • Profile picture of the author paulgl
      It's about building authority as well. Go big or go home.

      You don't know. Your site just gets a reputation as offering top
      notch, useful content. In this case, it does matter.

      On a side note, I had a local radio station contact me, saying they
      were going to feature on of my sites. That was a one-time shot,
      but it pumped up traffic for 2 days like no other.

      Yes, it is not just about content. It is about building a large web
      footprint. That's why I want all the the links and exposure I can
      get, including those pesky nofollow links. The more exposure, long
      with decent content, the better linkbait.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author bgmacaw
      Originally Posted by brandonbaker View Post

      But how would you know in advance what they were going to write a story about, so that you have the time to position yourself at the top of the SERPs?

      And even if you can tell in advance, wouldn't be hard to get to the Top 5 in such a short amount of time?
      It is a bit of luck and timing along with knowing what people are going to be searching for. Some of it is following trends from Google and other sources. Another part is looking for potential areas they'll probably be writing about.

      For example, let's say a new product or idea is going to be discussed on TV shows like Oprah, Today, The View and such. With a little research you can discover these up and coming things and target the related long tail terms. You can usually rank for them rather easily with a little basic link building. If you have a semi-authority site of your own to link from, so much the better. Using social media like Facebook and Twitter helps too, not so much for link building and ranking but for attracting attention to your site.

      I regularly peruse news sites like CNN, Fox and MSNBC looking for ideas, like these...

      Regifting? Follow these five important rules - Holiday Guide - TODAYshow.com
      Consumer Tips - Empowering YOU to be a savvy consumer - CNN.com Blogs
      How to Make Your Own Lard - FoxNews.com

      Then I take them and create one or more pages targeting them on a niche appropriate site of mine. I tend to stick with practical, everyday, type stuff and avoid more controversial and competitive things like politics and celebrities (although some people do this quite successfully).

      It isn't a guarantee that you'll get a big time link, it's really hit and miss. But even if you don't score the big authority link, you can still get trending traffic and end up ranking for some good long tail terms that can hang on for quite a while.

      For example, one of my sites had been not doing much for about a year but recently the topic has been mentioned a lot on news/lifestyle type shows. As a results, income from that site has been between $50-100 a day for the past week or so. Will it stay that way? Probably not, but it more than pays it's way with that little spike.
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