An Excellent AdWords Reporting Strategy
- SEO |
If you had a client paying you to manage AdWords, and wanted say weekly or monthly summary level reporting that shows what you've accomplished, improvements month-to-month, etc. what would that look like?
What data items would you report on? Impressions, CPC, CTR and what else? Conversions?
Are there any tools that do this reporting (other than the built-in AdWords reporting)?
Anyone got dummied up samples they'd like to share? Please PM me if so.