Dynamic Ever Changing Home Page - Dumb or Smart?

I literally was thinking of this yesterday and will be curious to see the answers. I currently run a static page for my root domain and then have WordPress articles/posts.

My static home page is so keyword specific that I am afraid the more generic articles will not get the correct context sensitive ad via Adsense if I have a dynamic home page.

Most wordpress templates have a dynamic portion built into it. My advice would be to change templates if you are using one that does not.

So ViralSO-CEO -- you say to keep the home page static?

NO - she is saying DYNAMIC is the way to go with your home page and (dare i say) every page of your site.

The modules for joomla and wordpress (just an example) that show "recent articles, popular articles, etc" and other dynamically changing text and links are a great way to get the SE Spiders to crawl your site and interlink the pages.

Here's a great example of how this could help you:

You know when you are searching for something on google and in the search results it will have all or part of your keywords in there, but the sentences are like spliced together? It's as if Google took parts of sentences from the page and put them together, indeed it did do that.

Then sometimes when you go to the site, you can't seem to find ANY of the keywords you were searching for?

OR sometimes you WILL find it, but it will be not the main content but a link to another page at some part of the side bar or footer or something etc.

This is because google has indexed that page as having those keywords, all thanks to the dynamic content that is always changing.

This will help your site show in more results for more keywords and also help google and other SE spiders to crawl your site and inter-link the pages.

Yes I think Google is favoring ever changing pages.

It really depends on what type of dynamic content you will have. If it can't be indexed then there really isn't much of an SEO benefit at all.

I like how one of the tags for your thread is dumb

It highly depends on the quality of your website. Google loves some static websites and also it loves some dynamic ones. But in the same situations, if you have a quality website, dynamic page is better but you should also note that dynamic pages don't rank very high in most cases and usually websites with some pages can be optimized and rank better than dynamic ones.