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Reduced adwords traffic after pausing & restarting

by WhamSoft
4 replies
  • SEO
    • |
Hi Guys,

I'm normally pretty good with adwords as I've been using it for years but I've encountered a new problem.

I recently paused 3 campaigns for a week whilst I made some big changes to my sites back end, but after restarting the same campains I'm now getting much less traffic in terms of clicks and also much less impressions.

Here's the difference

daily camp 1) clicks 117 / imps 5103 ---- Now clicks 77 / imps 3110
daily camp 2) clicks 54 / imps 3907 ---- Now clicks 34 / imps 3138
daily camp 3) clicks 1365 / imps 199658 ---- Now clicks 80 / imps 41609

Camps 1&2 are search only & camp 3 is network only.

Does it take time for google to restart my ads, it's been a few days since I turned them back on.

Any help appreciated.

Regards
Lee
#adwords #pausing #reduced #restarting #traffic
  • Profile picture of the author tryinhere
    Originally Posted by WhamSoft View Post

    Hi Guys,

    I'm normally pretty good with adwords as I've been using it for years but I've encountered a new problem.

    I recently paused 3 campaigns for a week whilst I made some big changes to my sites back end, but after restarting the same campains I'm now getting much less traffic in terms of clicks and also much less impressions.

    Here's the difference

    daily camp 1) clicks 117 / imps 5103 ---- Now clicks 77 / imps 3110
    daily camp 2) clicks 54 / imps 3907 ---- Now clicks 34 / imps 3138
    daily camp 3) clicks 1365 / imps 199658 ---- Now clicks 80 / imps 41609

    Camps 1&2 are search only & camp 3 is network only.

    Does it take time for google to restart my ads, it's been a few days since I turned them back on.

    Any help appreciated.

    Regards
    Lee
    Lee as a guess (and i may be wrong) with your 1 and 2 ad spots / check your average position and see if that has dropped / do an overall search by ave position then bring it into the last 7 days or so and see if there has been a shift.
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    • Profile picture of the author CBMoneymachine
      There is a very strong chance that it is to do with it being xmas. A lot of traffic will, reduce in certain areas. A number of my campaigns have seen a massive drop off in traffic over the last week. If you are still having issues a couple of weeks into the New Year then you should start to worry. For now though, it is most likely seasonal.
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