How to Judge The Real Cost of a Keyword!
- SEO |
What is the EPC?
EPC is the earnings per click. The amount you usually see when you do your keyword research on google's adwords keyword tool is the amount of money people are bidding on to get featured on the google SERPS. This is the amount PPC advertisers will pay google.
If Acne Guy is paying Google $1, we will only receive appx. $.60. Google gives 60% to its adsense publishers.
Adwords is an auction. Advertisers bid on keywords. The highest bidder gets the 'best' placement of their ad. When you see an adblock of 4 ads, for instance, the first ad is paying much more than the last ad in that adblock. And when you see two adblocks, the advertisers in that second adblock are paying less than those in the first adblock.
This in one reason why optimizing ad placement is so important. Not only do you want to get as many clicks as possible, but you want those clicks to be on the most 'expensive' ads.
What determines which adblock is 'first'? It's the order in which they appear in the page source code.
The best way to judge the real valus of a keyword is to use Spyfu.
Not only will you see an estimation of ad costs but you'll see if there are many advertisers. A keyword phrase with only 1 or 2 advertisers might be worth skipping for your niche.
EPC is the earnings per click. The amount you usually see when you do your keyword research on google's adwords keyword tool is the amount of money people are bidding on to get featured on the google SERPS. This is the amount PPC advertisers will pay google.
If Acne Guy is paying Google $1, we will only receive appx. $.60. Google gives 60% to its adsense publishers.
Adwords is an auction. Advertisers bid on keywords. The highest bidder gets the 'best' placement of their ad. When you see an adblock of 4 ads, for instance, the first ad is paying much more than the last ad in that adblock. And when you see two adblocks, the advertisers in that second adblock are paying less than those in the first adblock.
This in one reason why optimizing ad placement is so important. Not only do you want to get as many clicks as possible, but you want those clicks to be on the most 'expensive' ads.
What determines which adblock is 'first'? It's the order in which they appear in the page source code.
The best way to judge the real valus of a keyword is to use Spyfu.
Not only will you see an estimation of ad costs but you'll see if there are many advertisers. A keyword phrase with only 1 or 2 advertisers might be worth skipping for your niche.
If you were disappointed in your results today, lower your standards tomorrow.