filler words in searches

3 replies
  • SEO
  • |
Hi,

I've got a question on how what you could call filler or unimportant words in a keyword phrase affect it's rankability. Words like 'for' or 'with', etc.

I'll give an example of what I mean.

Let's say you're researching into "black widget". Obviously "black widget" as a two-word phrase in the popular widget niche has good volume, but major competition. Even when you phrase it in Google there's still xxx,xxx pages. You see, however, that a lot of people search for "black widget for gadget". Black widget for gadget, without the quotes, obviously still has a lot of competition as the gadget concerned is very popular as is the black widget. The "for" there or not barely makes a dent in broad. But when you phrase the keyword phrase so it's "black widget for gadget", you see that there are few pages that have that phrase in that order, meaning the "for" modifies page results quite a lot. When I use allintitle, there's only low xxx pages.

So is this some kind of illusion or do little filler words like that have an affect? Like "black widget gadget" would be impossible to rank for, but "black widget for gadget" would be an easier target if I optimize the site for "black widget for gadget" and have the domain with that little word 'for' in it -- blackwidgetforgadget.com.

Would appreciate your thoughts on that. Thanks.
#filler #searches #words
  • Profile picture of the author orvn
    I only target such keywords when I'm absolutely sure that a specific phrase has high search volume.
    This is a scenario that I typically only come across in interrogative phrases. Works great for promoting articles:

    - How to use a lawnmower
    - Where is voyager
    - Why is the sky blue
    - How do fish breathe underwater
    - Who was Tesla
    - What is the threshold for field emission of electrons in copper

    Okay, maybe I got carried away with that last one.
    Signature
    Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.

    {{ DiscussionBoard.errors[3071135].message }}
  • Profile picture of the author Dele
    Yes, you must be sure that particular phrase has reasonable search volume as it would easily rank for that particular phrase but not necessarily for other major keywords revolving around that phrase.
    Signature

    What Others Are Saying About This Top MLM Company | Get Brand New, Brand Name Products For Pennies @ New Penny Auctions | Play Online Game At Eager Zebra Games | The source through which i smile to the Bank daily with $$$ => Top Home Based Businesses

    {{ DiscussionBoard.errors[3071199].message }}

Trending Topics