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What's the right number of searches for a niche?

by s888
7 replies
  • SEO
    • |
I've been making a new site but the homepage is targeting quite a competitive niche at the moment 20,000-30,000 searches a month.

If I switch over to optimising for a longer tail keyword, what should be the minimum number of searches the keyword gets?
There's some that have around 2000 a month but is this enough to start the site on?

Also wanted to know if I can then change the optimisation on the pages, going back to target the more competitive keywords once I've built up the site and got a decent page rank.

Thanks
#niche #number #searches
  • Profile picture of the author affiliatemarcus
    I’ve read that some SEO experts recommend that you first optimize for keyword or longtail keyword which are not highly competitive. When you are satisfied with the ranking you start to optimize for keywords that are more competitive. You do not need to rewrite the entire text when you optimize for other keywords, what’s most important is links with correct keywords.
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    • Profile picture of the author bizwebstart
      You can use longer tail keywords but as with anything on the net it is a numbers game so at 2000 searches a month you are only going to get a proportion of that so you will have to do the maths to achieve your goal

      Regards
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      • Profile picture of the author Collatio
        It all depends on the value of the keyword. Even if a keyword only gets 30 exact searches per month it can be worth more than a keyword with over 10.000 searches per month.

        This is because the 'customer' doing the search query can be worth 1.000x more when they are searching for a new spanish villa to buy compared to customers looking for a new diet ebook.

        Check out the average costs on Adwords ads and multiply it with the search volume - or use Market Samurai to do it for you.

        Cheers,
        Collatio
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        • Profile picture of the author Johnny B.
          Originally Posted by Collatio View Post

          It all depends on the value of the keyword. Even if a keyword only gets 30 exact searches per month it can be worth more than a keyword with over 10.000 searches per month.

          This is because the 'customer' doing the search query can be worth 1.000x more when they are searching for a new spanish villa to buy compared to customers looking for a new diet ebook.
          This is super accurate but unfortunately impossible to teach, if you have to have a number, go with 30,000 and work your butt off.
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  • Profile picture of the author KristofferIM
    It depends on how you are monetizing your page. If you are using AdSense you will need a search volume that is a lot higher than if you are selling rocket ships.
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    • Profile picture of the author Devid Farah
      Kristoffer point is a very valid one, at the end of the day it depends how you are aiming to make money from your site.

      If it is adsense then a high number of searches would be good, but if you are selling a niche $2,500 training course then your research strategy will be very different.

      Long tail keywords work well as there is a higher chance that the person is more willing to buy as their search query is more specific.
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      • Profile picture of the author s888
        Thanks for your help so far guys. My aim is to put some adsense on my site once I get indexed and get some traffic.

        I'm still a bit confused whether I should start off targeting the longer tail keyword ( 3 words ) for my homepage which only gets 2000 searches a month.

        Ideally I want the site to eventually get ranked well for the 2 word keyword which gets around 20,000 a month but it's got some strong PR4 competition on the first page of google.

        I’ve read that some SEO experts recommend that you first optimize for keyword or longtail keyword which are not highly competitive. When you are satisfied with the ranking you start to optimize for keywords that are more competitive. You do not need to rewrite the entire text when you optimize for other keywords, what’s most important is links with correct keywords.
        Is what affiliate marcus said the best way of starting up a new site?

        Or should I just go all out and focus on the tougher keyword from the start?

        Also if I you get ranked well for a 3 word keyword but want to reduce it to the 2 word keyword, would doing stuff like shortening your page title tag benefit you, or do more worse than good?
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