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Is Google adwords or Google Analytics Reports more accurate?

by MKTaddicts
4 replies
  • SEO
    • |
I am having a huge discrepancy on the two reports. Which one should I rely on?

It is affecting my budget a lot.....
#accurate #adwords #analytics #google #ppc #reports
  • Profile picture of the author Mamun_R
    Originally Posted by MKTaddicts View Post

    I am having a huge discrepancy on the two reports. Which one should I rely on?

    It is affecting my budget a lot.....
    If it is affecting your budgets, then rely on your AW report. In the end money is what matters

    Have you set up appropriate tracking, funnels etc?
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    • Profile picture of the author MKTaddicts
      Originally Posted by Mamun_R View Post

      If it is affecting your budgets, then rely on your AW report. In the end money is what matters

      Have you set up appropriate tracking, funnels etc?
      I am seeing more conversions being tracked by adwords, so if i am relying on AW, I will spend more money? :rolleyes:
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  • Profile picture of the author auradev
    How big a discrepancy is there? Like one says 40 conversions and the other says 44, which would be 10% or is it worse?

    I've found 10% to be normal.

    Also, its advertising and in any advertising there is going to be what I call "scattered data". If its a reasonable number then live with it and be thankful you don't advertise something online that must be transacted offline. That is truly a tracking nightmare.
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    • Profile picture of the author MKTaddicts
      Originally Posted by auradev View Post

      How big a discrepancy is there? Like one says 40 conversions and the other says 44, which would be 10% or is it worse?

      I've found 10% to be normal.

      Also, its advertising and in any advertising there is going to be what I call "scattered data". If its a reasonable number then live with it and be thankful you don't advertise something online that must be transacted offline. That is truly a tracking nightmare.
      Well, it's like 60%, so that's serious. I totally understand of 10% to 15% discrepancy is very normal even though both are from Google. :p

      I always don't find the GA number is that accurate, plus they don't record the after transactions. I am thinking that their report doesn't update if conversions happened after a few days. Could this be the reason of discrepancy?
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