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2,500 searches a month...

by ar_mussa
8 replies
  • SEO
    • |
Hi,


My partner and I are stumped. We have a site that is getting 2,500 unique visits a month and it's not making any sales.

We're trying to sell Jamorama (learn to play guitar) but have not made a single sale.

What should we do to monetise this site and how much can we expect?

For example, I've never done Adsense before... what numbers can i expect on 2,500 ??

Thanks in advance
#500 #month #searches
  • Profile picture of the author Enfusia
    Originally Posted by ar_mussa View Post

    Hi,


    My partner and I are stumped. We have a site that is getting 2,500 unique visits a month and it's not making any sales.

    We're trying to sell Jamorama (learn to play guitar) but have not made a single sale.

    What should we do to monetise this site and how much can we expect?

    For example, I've never done Adsense before... what numbers can i expect on 2,500 ??

    Thanks in advance
    Well, that depends. You don't need to give us the exact keyword (and please don't) but I don't know if your selling guitar lessons to pipe fitters.

    So, 1st things 1st. Is your KW targeted to buyers or lookers?

    Then is the take action for your offer above the fold?

    Is that 2,500 REAL traffic or spiders, bots, feeds ect?

    Is that 2,500 exact match local via Google's tool?

    Where are you ranking on page 1 are you Pos #1 or 10?

    If you would answer these questions then someone can help, if not it's a little to dark out to be shooting.
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    • Profile picture of the author Michael Shook
      A lot depends on teh layout and structure of your site. And it depends on what keywords you are drawing those visitors from. If you are drawing visitors from keywords like "free guitar tabs" I would suspect you are not going to get many sales.

      You might also want to check your hoplink stats and see what kind of hits you are getting.

      Jamorama is also one of the most popular guitar learning methods on the internet so it is entirely possible that the people coming to your site already have it, or have seen it and rejected it.

      Another possibility is that the folks that are coming to your site are not credit card enabled. Learning to play guitar is a real popular idea among under 18 people.

      AS far as adsense goes, the amount of variables is too great to make a guess at what kind of numbers you could expect.
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  • Profile picture of the author Margo Tuul
    What keywords are you using. As said before...if they find your site with "dog training" keyword...and you are offering car tyres...then you can imagine yourself...that you are not going to get sales.

    And why on earth you want to use Adsense with your site? To give your potential customers away for few cents? Think about it. They click on ads that appear on your site...and they leave. Do you think they bother clicking "Back" to see your site again? NO! You can earn a way more than adsense when doing affiliate marketing. Create a banner and promote some Clickbank product.
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  • Profile picture of the author fatboy
    How are people finding your website? If people are searching for what you are offering and finding your website that way, then you should be making sales. If people are finding your website some other way, then they are possibly not looking for what you have to offer.

    In my opinion you should throw up some adsense ads and see what happens. If nothing else, it will give the people going to your website another way that they can leave your site. You can add image ads with adsense, and also some links on your page.

    Hope that helps.
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    • Profile picture of the author Devid Farah
      Well it certainly needs further investigation, for a start I would recommend setting up Google analytics so that you can see what people are searching on to reach your site for a start.

      With regards to adsense there is only one way to find out and that is to get it running on your site, BUT do make sure your read and understand their TOS before applying, do make sure you have good original content, do make sure you have a privacy policy and contact details.

      So many people get annoyed at getting turned down for adsense by simply not reading the TOS and ensuring their site is compliant with them.

      Do this right and you will not get turned down (Just note as well, that in certain parts of the World your site needs to have been running for six months – this does not apply Worldwide only to certain countries).

      Adsense = Go for it.
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  • Profile picture of the author Brukhar
    It might be that your content isn't related enough to the keyword that is getting you the searches.
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    • Profile picture of the author genietoast
      It could be your website copy.

      Think about your customer and how your product could benefit him. Don't say because it's cheap. That's not enough.

      How does it solve his problem?

      Does it help him learn guitar in two weeks or less?
      Are the tutorials easy to follow?

      Put yourself in the customer's shoes. If you were looking for guitar lessons and typed in targeted keywords, landed on your website, you would expect the promoted product to do ??? for you.

      And write to one person. You might be getting 2500 people a month to your site, but you want to write to one person directly. Solve his problem of playing guitar. Not all of theirs. Just the one.

      Each of those 2500 visitors must feel like he's the only one you're talking to. Tweak your content until you get the reaction you're looking for.

      Benefits. Benefits. Benefits. Sell that first. Back it up with the features as necessary.
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  • Profile picture of the author KevinTorrence
    Yeah, the first thing I'd look at is who are the visitors, where are they coming from, is my site related to guitar players, & are my visitors looking to buy stuff about guitars?

    If all that checks out and your site is guitar related, the visitors are real people looking for lessons/help playing guitar, & they'd love to get jamarama ... then it'd come down to details like how you're promoting the program on your site. Is it prominently placed on the site? Are you preselling your visitors? Etc, Etc.

    I've always found that the more relevant everything is, and the closer my content/message for my visitors is to what they want... the better my results.
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