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is this best way to migrate a site for seo & adwords?

by yianni
4 replies
  • SEO
    • |
hi

i have a client who has the following example domain

www.jo-bloggs.com

and

Jo bloggs

they have some G rankings for jo-bloggs.com

but want to set up a new site at jobloggs.com
for essentially similar information
(as its the same business)

currently there are adwords campaings for jo-bloggs.com
and there is also a 301 redirect from jobloggs.com to jo-bloggs.com

they want a new site up and running at jobloggs.com
and the old site at jo-bloggs.com removed
with as few impacts on their G rankings and adwords

a web developer has set up the new site at the moment at a subpage
on their website before going live on the new url

i have suggested the following order for the process to occur

in terms of new website

1) stop 301 redirect from jobloggs.com to jo-bloggs.com

2) get new site up and live at jobloggs.com

3) then i'll go in and begin doing the seo

after that we then

4) organise for changes to adwords so that now are
going to jobloggs.com instead of jo-bloggs.com

5) then make sure all the files from the old site are no longer visible publically but still exist on the old site

6) then set up a 301 redirect from the old site to the new site

this will need to be the order of the changes

the questions i have are:

1) will the order work?
2) are there issues with seo from first site and new site?
3) is there ways around these?
4) how do you best manage impact on adwords?

thanks so much for your advice
#301 redirect #adwords #migrate #seo #site
  • Profile picture of the author Devid Farah
    The obvious thing would be to keep the sites running in parallel. This would maintain the traffic of the current site without any SEO impact.

    I’d be concerned that all the hard work done to date to get it ranked in Google could be lost in one go, leaving you with a very unhappy client.

    It is not as though there should be big cost impact in running them in parallel.
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    • Profile picture of the author yianni
      jo bloggs is not a person

      it is an example of a site

      of course site would have kws in domain name

      my client wants a transition from one site, that has hyphens in url
      to one that does not have hyphens

      and to make the transition without too much impact
      on their current rankings, and adwords results

      does anyone have any better suggestions on how to do the move?

      thanks in advance
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    • Profile picture of the author yianni
      Originally Posted by Devid Farah View Post

      The obvious thing would be to keep the sites running in parallel. This would maintain the traffic of the current site without any SEO impact.

      I'd be concerned that all the hard work done to date to get it ranked in Google could be lost in one go, leaving you with a very unhappy client.

      It is not as though there should be big cost impact in running them in parallel.
      would duplicate content possibly be an issue in such a case?

      and possible sandboxing?
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  • Profile picture of the author Barbara Gabogrecan
    I assume that jo bloggs is a person's name? And that person is well known? Otherwise I wonder why they would want a website with their name as a domain name. The domain name should be based on a keyword, then the original domain name can point to the new domain name. Then, regardless of which domain name is searched on, the same website opens. But I think that you will lose all the ranking of the old site if you do close it; so keeping both sites running is a good alternative. I have a friend that has done this very successfully
    Cheers
    Barb
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