Extremely valuable PPC tool

4 replies
  • SEO
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Hey Warriors,

I was reading Perry Marshalls Definitive Adwords Guide and he was talking about exact matches, phrase matches and broad matches for your keywords.

Exact is in [brackets] and means that the searcher must type in exactly the keywords you're advertising in that order with nothing els.

Phrase match is in "quotes" and means that the searcher must type the keywords in that order, but may also add something before and/or after them.

Broad match is just as is and just has to include the words. In other words if your keywords are 'cheap shoes' and someone types in 'my cheap dad bought me some red shoes', your ad may show up.

The point of the different ways of doing this is to find out what people are typing an how to get the best response at the best price.

In his book, he suggests a tool that adds the brackets and quotes for you to your list of keywords. It costs $20 a month. I think it's a great tool, but didn't think you should have to pay that much for it. ($240 a year!).

So I hired a programmer and had him develope it for me and now I'm offering it to you for free. To start using it, just go to Keyword Secretary

Please let me know your thoughts!

~Mike Cowles. <><
#extremely #ppc #tool #valuable
  • Profile picture of the author dburk
    Hi Mike,

    I don't know if you realize this, but that feature is already built into the free AdWords Keyword Tool.

    Not only does AdWords Keyword Tool wrap your keywords with quotes and brackets, it helps you find the best keywords for your landing page and even allows you to import them into the campaign and Adgroup of your choice with a click of a button.

    You can access this tool by clicking on the tools menu in your AdWords account.

    If you would have checked here first, we could have save you the expense of hiring a programmer. Sorry.
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    • Profile picture of the author Shishay Wubshet
      Originally Posted by dburk View Post

      Hi Mike,

      I don't know if you realize this, but that feature is already built into the free AdWords Keyword Tool.

      Not only does AdWords Keyword Tool wrap your keywords with quotes and brackets, it helps you find the best keywords for your landing page and even allows you to import them into the campaign and Adgroup of your choice with a click of a button.

      You can access this tool by clicking on the tools menu in your Adwords account.

      If you would have checked here first, we could have save you the expense of hiring a programmer. Sorry.
      It is almost a common phenomenon that a lot of marketers develop products which has got less features as compared to the existing product .

      It is recommended that when ever you develop a product , try to make it a lit of unique .

      Thanks,

      Shishay
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  • Profile picture of the author stevecl
    AdWords Wrapper

    This does the same job aswell, been using it for ages.
    Signature

    I started with nothing and still have most of it left!

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  • Profile picture of the author James Schramko
    I have one like this that also creates concatenations. It is free and no opt-in required like the OP's.

    SuperFastKeywords - Linktator2 Competition Checker
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