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Multiple Domain Names - Best SEO Strategy

by zsawevv212
7 replies
  • SEO
    • |
If a company owns multiple domain names that are all highly relevant to their business (i.e. "highly searched keyword.com & "highly searched keyword2.com", etc.), what is the best way to get SEO value out of all the names other than hosting the same site on each domain or 301 re-directs.

Are there any other options?

If 301 is the way to go, is there a way to do it without upsetting google?
#domain #multiple #names #seo #strategy
  • Profile picture of the author paulgl
    Use one for information, one for a blog, one for a store, one for a....

    However, what you mention doing is really search engine manipulation.
    Most of the time, it collapses under its own weight.

    There is no reason to have multiple domains for what should really
    be one site.

    You will never get any search engine traffic from domains unless you
    develop and publish them all. 301 redirect on a new, never developed
    domain would be futile.

    Paul
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  • Profile picture of the author dvduval
    I would treat each one separately, and most likely focus on achieving success with one before moving to the other. Cross promotions are probably not a good idea, nor copied content between the two. You can always redirect everyone to one domain, but then I would call that a one domain SEO campaign.
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    • Profile picture of the author intesols
      Originally Posted by dvduval View Post

      I would treat each one separately, and most likely focus on achieving success with one before moving to the other. Cross promotions are probably not a good idea, nor copied content between the two. You can always redirect everyone to one domain, but then I would call that a one domain SEO campaign.
      Ya your idea is really nice. But for that you have to choose same keyword in Link Building and Capaigns. Thanks for sharing.
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      • Profile picture of the author seattlewebdesign
        I find the best use of multiple domain names to be built as leadgen pages for specific terms. let's say you own a web design company in Seattle and your url is 'seattlewebdesign.com' BUT you also do website design in Tacoma, which is your second largest market. Well, if you were to buy the domain 'tacomawebsitedesign.com' you COULD 301 redir it to your main domain OR you could create a stand-along lead generation website on that domain and potentially have more than one site in the top 10 search engine results. Of course just building the site won't place it in tough keywords, you'll have to get some inbound links and publicize the new url. Well worth the effort, though.
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  • Profile picture of the author mindmarketing
    I'm actually doing this for a Real Estate company that does fsbo listings in several states.

    We're building sites and optimizing for searches such as "Seattle FSBO" and linking these sites to the main listing sight.

    It's still too early to tell how much traffic we'll get from this, but we're expecting a decent amount.

    There is a lot of work involved though, so be prepared to hustle.
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    Mind Marketing
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  • Profile picture of the author Aditya K
    This IS the strategy most biggies work with. Suppose I get a client who wants to rank for "leather shoes". I am obviously not going to give him bookmark/directory submission links (if it is a tough niche to rank for, and I am getting paid well ). Instead I'll create/use existing related sites to give a boost to my client sites.
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  • Profile picture of the author junilerick
    I probably don't know enough to comment but just thought I'd add my two cents anyway. I would think what you are proposing is only cost effective for large companies that have branded themselves well. Small businesses would probably get the most from just focusing their SEO efforts on their one site. Just an opinion please don't flame me lol.
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