Social Commentary on Adsense

by paulgl
3 replies
  • SEO
  • |
Whenever I start a thread, it is normally news or some "strange" concept or
question. This is a weird social commentary on adsense.

One site I run is geared for a niche about finding money help. It has always
occurred to me that maybe we are not being ethical when we put together
a decent site, BUT, are really sending people there to click on an ad. That
is, we don't really care if we help them, do we? We just want the all-mighty
adsense click. I have always wondered, are we sending people to our site under
false pretenses? We want a click and let the buyer beware. It's always kind of
bothered me. I never lost sleep, but in the back of my mind, I'm thinking, is
it really ethical (legal not withstanding) to promise people in a link or ad,
that we will give you help or solutions, only for them to be taken to a site
that won't solve problems for the most part, but sure has a bunch of ads
promising this and that?

Well, I am pleased to say that I am bothered no more, and neither should you.
(If this ever bothered you, that is)

Why? Because we all can rest assured that google has "standards." They want
their adwords customers to be following some sort of code and abide by very strict
rules. This revelation came to me as I was pondering the sudden influx of people
claiming they had their adwords campaign or account suspended. Google does
indeed wants ads that are conducive to people who click.

That means, that for the most part, no matter what the niche, no matter what
we promise, no matter how we get traffic (google TOS traffic, that is) we can
be assured that the ads that people click on have at least gone through some
quality check. Not perfect, but at least some review.

Now google may not like microsites in the bad sense, but what is the goal of
the whole adsense program? Getting people who need a service to be connected
to businesses that provide that service!

Disclaimer: I do not have any microsites and do provide at least a starting point
for help. My content is good and unique, but at least in the one site in question
here, does not offer much in real solutions. Only general info. That made me feel
a little guilty. But as stated above, why should I be? They are getting served ads
from businesses that have passed some quality check. And I sure hope they
click!!!!!

Any thoughts? If not, I'll assume this just buried...

Paul
#adsense #commentary #social
  • Profile picture of the author scott g
    Excellent post Paul! I've questioned this as well. I don't have many Adsense sites... Just a handful now that haven't expired yet! :p

    I got my feet wet and learned A LOT! How to optimize sites for search terms... On- and Off-Site Optimization. I also learned how to do keyword and competition research and figure out what "works for me."

    I'm no a big fan of Adsense sites b/c the ENTIRE purpose of an Adsense site is to get clicks and that is it. I hate building up false hopes and mislead with hallow promising titles and descriptions... But you want the visitor... Right?! I'm not talking about the people who have Google News sites and other similar bigger sites that do provide A LOT of excellent contributions that make a killing with their Adsense... I'm talking about the Xfactor/Clickbump exact match domain crap sites.

    Yeah, I said it! If you are successful with these types of Adsense sites, then the information on you "site" is not helpful to the visitors what-so-ever.

    What makes a good Adsense site? An extremely plain, boring page with some coherent text, maybe a small picture... And the ONLY outbound links are your Adsense blocks.

    Build something bigger. Build something better. Build something that's worth a d@mn!

    Sorry Paul I rambled LOL!

    CHEERS!
    Signature
    scott g
    "Whatever the mind can conceive and believe, the mind can achieve."

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    • Profile picture of the author paulgl
      Originally Posted by scott g View Post

      I hate building up false hopes and mislead with hallow promising titles and descriptions... But you want the visitor... Right?!

      CHEERS!
      You know, that's exactly the feeling I was getting with this one site. It would not
      be considered junk, xfactor, clickbump, etc. But the guilt feeling was real. Am I
      really providing a good enough website for what I promise a visitor? Does it matter
      if the adsense provides the best help?

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author SamDermot
    Banned
    Thanks for your great post about Adsense rules, what I think that whether you are targeting micro niches or macro niches you have to show quality in your sites, if there is no fresh content then there is high chances that Google won't like that.
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