Search engine marketing - benefits

If you are an online company, then your marketing has an internet predisposition. Search engines like yahoo, Google are the primary way through which the internet users find the websites and show up in the search results to increase the traffic towards your website and improve your brand image. Whatever marketing method you choose, the aim is to get top ranks of the website over the search engine result pages. There are various methods of marketing, they are keyword search, pay per click and banner advertisements. Search engine optimization is a most common and easiest strategy for SEM. A certain keyword or phrase generally typed by the users has to be optimized. The brand visibility is enhanced by achieving high ranks over SERPs. There are certain points to tell you its importance:

• It is the first way through which people find websites; almost 80% people rely on the search engine results and directories to seek information about a certain product.

• Uses of search engine have been increased, as almost 85% people check their emails on daily basis.

• There are billions of pages, and millions of searches.

• Traffic that comes to the website through the search engines and directories is highly qualified as they are actively searching for the information.

• The search engine marketing is more effective than the banner advertising, and cost is also lower than that of banners.