Is your Wordpress Permalink right?
- SEO |
Thousands, if not millions of Wordpress blogs are optimized for the permalink:
/%category%/%postname%/
This is because so called "SEO Experts" recommend them.
But since when is this right?
"For performance reasons, it is not a good idea to start your permalink structure with the category, tag, author, or postname fields. The reason is that these are text fields, and using them at the beginning of your permalink structure it takes more time for WordPress to distinguish your Post URLs from Page URLs (which always use the text "page slug" as the URL), and to compensate, WordPress stores a lot of extra information in its database (so much that sites with lots of Pages have experienced difficulties). So, it is best to have at least two path segments in your post's permalink structure such as /%year%/%postname%/ or even /posts/%postname%/. (Some people recommend /%post_id%/%postname%/ which works for performance reasons but others recommend against it because it is unfriendly to users in the many contexts in which users interact with URLs.)"
Retrieved from: Using Permalinks « WordPress Codex
Yes, we all agree starting with a number is not SEO friendly, but if you are planning to stick with a blog for a long time, you should be starting with a number silo for efficiency reasons.
Personally I use /%postname%.html
Mostly because the blogs I have, don't require the efficiency (they are for short term use).
That little .html makes a huge difference, according to Matt Cutts.
And it should!
You don't know how many people get slapped by Google because of duplicate content issues.
Ex.
www.blogname.com/category/postname/
is the same as
www.blogname.com/category/postname
OOPS, who ever new?
There are plugins that deal with this problem, but nonetheless, duplicate content proves to be an issue to many bloggers.
Now why don't I have /%category%/ in my permalinks structure?
I think just the postname helps keep my URLs looking clean and memorable. The category just isn't for me.
I hope some of you picked something up from this post. Do you think efficiency matters to you, or is SEO the crux of your blog?
/%category%/%postname%/
This is because so called "SEO Experts" recommend them.
But since when is this right?
"For performance reasons, it is not a good idea to start your permalink structure with the category, tag, author, or postname fields. The reason is that these are text fields, and using them at the beginning of your permalink structure it takes more time for WordPress to distinguish your Post URLs from Page URLs (which always use the text "page slug" as the URL), and to compensate, WordPress stores a lot of extra information in its database (so much that sites with lots of Pages have experienced difficulties). So, it is best to have at least two path segments in your post's permalink structure such as /%year%/%postname%/ or even /posts/%postname%/. (Some people recommend /%post_id%/%postname%/ which works for performance reasons but others recommend against it because it is unfriendly to users in the many contexts in which users interact with URLs.)"
Retrieved from: Using Permalinks « WordPress Codex
Yes, we all agree starting with a number is not SEO friendly, but if you are planning to stick with a blog for a long time, you should be starting with a number silo for efficiency reasons.
Personally I use /%postname%.html
Mostly because the blogs I have, don't require the efficiency (they are for short term use).
That little .html makes a huge difference, according to Matt Cutts.
And it should!
You don't know how many people get slapped by Google because of duplicate content issues.
Ex.
www.blogname.com/category/postname/
is the same as
www.blogname.com/category/postname
OOPS, who ever new?
There are plugins that deal with this problem, but nonetheless, duplicate content proves to be an issue to many bloggers.
Now why don't I have /%category%/ in my permalinks structure?
I think just the postname helps keep my URLs looking clean and memorable. The category just isn't for me.
I hope some of you picked something up from this post. Do you think efficiency matters to you, or is SEO the crux of your blog?
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