Combining SEO and PPC for Better Results
- SEO |
Both SEO and PPC are essential in online digital marketing, but many marketers opt for only one of them, at their own risk. Together, they help in branding and exposing your company to as many visitors as possible and increase your ROI in the process.
PPC helps you in getting the raw data for the popular key terms even when most of the keyword databases fail. With Pay Per Click you can optimise your site for the right keyword and thus attract more traffic. You can also later run a check for a particular keyword over a period of time by funnelling the popular keywords from your server logs.
The next concern is that your visitors probably do not convert into buyers even when you have optimised the site for the popular keywords and are getting many unique visitors a day. To avoid this, run a PPC campaign to know which keywords actually do convert visitors into prospective buyers. However, different traffic sources convert differently but a PPC campaign to your website optimisation methods could fetch you better results.
Meta descriptions play an important role in increasing your sites click through rate (CTR). CTR is the percentage of people who see a link in the search engine results page and click on it. But you should be mindful that only immediate responses are counted here. Which means that even if a visitor sees your link and comes to your URL later, it is not counted by the search engines. So a meta description with a call to action can successfully and immediately maximise your CTR. With PPC, you can optimise your call to action and increase your rank in the organic search results. Another benefit with PPC is that you can split test meta different descriptions and see which one performs the best.
Is your website relevant to the keywords it promotes? Search engines always want to provide relevant results in the organic search results. Know which keywords work best and consistently improve your quality score for the specific keywords. This tells Google, or any other search engine, that your site is relevant to the given keyword and increases your rank in the results page. With PPC, you can find out which keywords work and which don't and optimise your site accordingly.
As mentioned earlier, getting a visitor to your site is just a part of the online marketing campaign and this can be done by digital marketing agency. Converting that visitor makes all the difference. You can convert the visitors into buyers by optimising your landing pages using organic traffic. PPC helps you split test different landing pages and use multi variant testing to make the ultimate landing pages that increase your rank in the search results.
A well organised PPC campaign together with good site optimisation helps you in exposing your company or brand to the right traffic and in converting that traffic who click on your paid listing anyway.
PPC helps you in getting the raw data for the popular key terms even when most of the keyword databases fail. With Pay Per Click you can optimise your site for the right keyword and thus attract more traffic. You can also later run a check for a particular keyword over a period of time by funnelling the popular keywords from your server logs.
The next concern is that your visitors probably do not convert into buyers even when you have optimised the site for the popular keywords and are getting many unique visitors a day. To avoid this, run a PPC campaign to know which keywords actually do convert visitors into prospective buyers. However, different traffic sources convert differently but a PPC campaign to your website optimisation methods could fetch you better results.
Meta descriptions play an important role in increasing your sites click through rate (CTR). CTR is the percentage of people who see a link in the search engine results page and click on it. But you should be mindful that only immediate responses are counted here. Which means that even if a visitor sees your link and comes to your URL later, it is not counted by the search engines. So a meta description with a call to action can successfully and immediately maximise your CTR. With PPC, you can optimise your call to action and increase your rank in the organic search results. Another benefit with PPC is that you can split test meta different descriptions and see which one performs the best.
Is your website relevant to the keywords it promotes? Search engines always want to provide relevant results in the organic search results. Know which keywords work best and consistently improve your quality score for the specific keywords. This tells Google, or any other search engine, that your site is relevant to the given keyword and increases your rank in the results page. With PPC, you can find out which keywords work and which don't and optimise your site accordingly.
As mentioned earlier, getting a visitor to your site is just a part of the online marketing campaign and this can be done by digital marketing agency. Converting that visitor makes all the difference. You can convert the visitors into buyers by optimising your landing pages using organic traffic. PPC helps you split test different landing pages and use multi variant testing to make the ultimate landing pages that increase your rank in the search results.
A well organised PPC campaign together with good site optimisation helps you in exposing your company or brand to the right traffic and in converting that traffic who click on your paid listing anyway.
-
entrepreneurjay -
Thanks
SignatureMastering Blogging with Chat GPT: How to Make AI Generated Text Undetectable{{ DiscussionBoard.errors[3608721].message }} -