Clean Information Design VS Onsite Optimisation
- SEO |
1) bolding mentions of the target keywords throughout the copy
2) including a key word from the target keyword phrase in top level navigation links. For example, the original navigation link stated "Corporate" and they wanted to target the keyword "Corporate Catering".
They have expressed a concern with both of these changes. They don't like the way it "looks". So my questions is, how much of a ranking factor are these two changes? Can I let it slide, or should I push to keep them?
My general argument would be "What would the effect on website visitors be if the words were not bolded and the keywords were not in the navigation links?"
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SEOChief -
Thanks - 1 reply
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djduckworth -
Thanks
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