Is your visitors ad blind? Is it your fault?
- SEO |
There are some places where visitors naturally look at more when visiting a website. If your ads are in visitors blind spots, you would like to improve on that. A very good blog found in problogger. You don't want to miss it.
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Those people who have been using the Internet as a business platform since it began will have noticed that there has been a significant drop in clickthrough rate of ads over the years. During the birth of this massive revolution people were curious and willing to click on anything that promised them fame and fortune or any of the other things that internet marketers advertise. Nowadays, however, we have developed a generation of Internet-competent people who have seen thousands of ads thrown at them from all directions. This creates a problem for blog owners who would like their readers to click on their ads so that they can have a bit of pocket money for all their efforts. Understanding ad blindness This problem, which is sometimes called "banner blindness," can be tackled to a certain extent by looking at the way users actually view and use your website. For example, the Clicktale analytical software allows you to see how your visitors are moving their cursors around on your site. This will give you an idea of the areas where your visitors are interacting with your site, but what we really want to know is where your visitors are looking. There has been some research about the study of how people look at websites and most have concluded that people browse websites in an F-shaped pattern, meaning that they will read the title and then move their eyes down the left-hand side of the page, occasionally flicking their eyes into the content if something catches their attention. |
Rest of it--
http://www.problogger.net/archives/2...initive-guide/
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