J.C. Penny BUSTED By NY Times For Using "Black Hat" SEO
- SEO |
Just read this article
Pretty crazy stuff and interesting to see how google reacted to a personal spam report from The New York Times.
Source: How J.C. Penney Became the Number One Search Result For Nearly Every Google Search Via http://www.nytimes.com/2011/02/13/bu...er=rss&emc=rss
|
The NY Times has a great investigative report on how J.C. Penney became the number one search result for countless search terms on Google. Dresses, bedding, area rugs, skinny jeans, tablecloths and even grommet top curtains and more words popped J.C. Penney up as number one. Not Amazon, not Macy's, not any of the other bigger stores but J.C. Penney. How did this happen? Apparently, J.C. Penney might have been participating in "black hat" optimization and goosing their rankings. According to Doug Pierce, an expert in online search: [Google] draws a pretty thick line between techniques it considers deceptive and "white hat" approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site's visibility. Penney's results were derived from methods on the wrong side of that line, says Mr. Pierce. He described the optimization as the most ambitious attempt to game Google's search results that he has ever seen. "Actually, it's the most ambitious attempt I've ever heard of," he said. "This whole thing just blew me away. Especially for such a major brand. You'd think they would have people around them that would know better." J.C. Penney denies these actions but it's pretty clear that "someone paid to have thousands of links placed on hundreds of sites scattered around the Web, all of which lead directly to JCPenney.com." And as most of us know, more links to your site almost always mean a higher Google ranking for you. After the NY Times notified Google, J.C. Penney has dropped from being the first result for nearly every search to 70th. J.C. Penney has fired its search engine consulting firm, SearchDex, and has said they will continue to work to "retain our high natural search position". Read the full account at the NY Times. |
Source: How J.C. Penney Became the Number One Search Result For Nearly Every Google Search Via http://www.nytimes.com/2011/02/13/bu...er=rss&emc=rss
--- Work Smart... Not Hard ---
Let Us Help You Develop Your Writing Skills!
Submit Guest Posts With [ TheBitBot.Com ]
If you were disappointed in your results today, lower your standards tomorrow.
"Whatever the mind can conceive and believe, the mind can achieve."
--- Work Smart... Not Hard ---
Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.
--- Work Smart... Not Hard ---
Stop Building Backlinks The OLD Way, Use >THIS< Instead!
>Let Me Build HIGH QUALITY Backlinks For You!<
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
--- Work Smart... Not Hard ---
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
"Whatever the mind can conceive and believe, the mind can achieve."
"If there is no door, it becomes necessary to break out through the wall."
Melih Oztalay, CEO, SmartFinds Internet Marketing
Corporate: http://www.smartfindsmarketing.com
melih@smartfindsmarketing.com
Tel: (248) 568-2241
<a href="https://changeyourbudget.com/save-money-on-your-water-bill/">How to Lower Your Water Bill</a>
Let Us Help You Develop Your Writing Skills!
Submit Guest Posts With [ TheBitBot.Com ]
"It's about a wise guy with a big mouth and even bigger dreams."