Exact Match Domain won't rank - Any ideas why?

by droog
22 replies
  • SEO
  • |
I'm stumped. I put up an exact match domain three weeks ago. I write articles for it every 2-3 days and have nine on it right now. On page SEO is fine. I did some rss submissions, social bookmarking, links from eza, etc. It has been in the abyss since day one and still can't be found. I searched by hand today the first 33 pages of results and it's nowhere.

It's a 5 word 21 letter keyword phrase (.com) that gets 1900 global exact searches. I've gotten exact match domains like this in the past and they rank around the first 2 to 7 pages immediately.

If I put mydomain.com in google it comes up fine, all pages indexed. Last cache was from two days ago.

It has been registered twice in the past, so I went to archive.org to see some old screenshots of it to see if anyone was doing anything mischievous with it but archive.org has no records of it.

I'm not asking for any definite answers but if anyone has any suggestions or on how I can do some homework and find out what the @#$% is wrong that would be cool.

Thanks a lot.
#domain #exact #ideas #match #rank
  • Profile picture of the author Jonathan Beaton
    Originally Posted by droog View Post

    I'm stumped. I put up an exact match domain three weeks ago. I write articles for it every 2-3 days and have nine on it right now. On page SEO is fine. I did some rss submissions, social bookmarking, links from eza, etc. It has been in the abyss since day one and still can't be found. I searched by hand today the first 33 pages of results and it's nowhere.

    It's a 5 word 21 letter keyword phrase (.com) that gets 1900 global exact searches. I've gotten exact match domains like this in the past and they rank around the first 2 to 7 pages immediately.

    If I put mydomain.com in google it comes up fine, all pages indexed. Last cache was from two days ago.

    It has been registered twice in the past, so I went to archive.org to see some old screenshots of it to see if anyone was doing anything mischievous with it but archive.org has no records of it.

    I'm not asking for any definite answers but if anyone has any suggestions or on how I can do some homework and find out what the @#$% is wrong that would be cool.

    Thanks a lot.
    Any links indexed and pointing to it?

    Exact match is going to get harder and harder to rank. (IMO)
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    • I'd say give it a bit more time. I've had sites do crazy things in the first 3 months. They tend to settle down after that. If you're still nowhere to be seen in a few months then you can start worrying.
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    • Profile picture of the author Kevin_Hutto
      Originally Posted by Jonathan Beaton View Post

      Any links indexed and pointing to it?

      Exact match is going to get harder and harder to rank. (IMO)
      I disagree with this. As the internet gets more and more crowded, exact match .coms can not get harder and harder. Google has to have some constants in their algo... And just because some IM'ers are abusing it now doesnt mean that is even a drop in the bucket in the long run.
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    • Profile picture of the author StoneWilson
      Originally Posted by Jonathan Beaton View Post

      Exact match is going to get harder and harder to rank. (IMO)
      :confused: Really? Any detailed infomation or resources?
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  • Profile picture of the author enSo
    you probably need some more links. Can't just rely on the keywords in the domain name.
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    • Profile picture of the author droog
      Originally Posted by Jonathan Beaton View Post

      Any links indexed and pointing to it?
      A few of the EZA links, yes.

      Originally Posted by Lex Blaze View Post

      you probably need some more links. Can't just rely on the keywords in the domain name.
      I'm not expecting to land on the first few pages, what I was saying is it is nowhere to be found, period. I have other exact match domains, so I've been through this before, but this is different.

      I'm wondering if one of the previous owners did something nasty with it. Don't know how to tell though.
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  • Profile picture of the author bay37
    You need some more backlinks my friend... Or wait a bit longer and hope that Google has somehow overlooked your website and it'll pop up on page one soon.

    I'm wondering if one of the previous owners did something nasty with it. Don't know how to tell though.
    Add it to your Google Webmaster Tools account and see if you get any messages.
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  • Profile picture of the author HostStage
    Google fights back with mini websites. I`m estimating that in 5-6 months first page will only be awarded to authority websites in that niche...

    Try to aim for domain names with lower keywords in TLD like less then 4.
    I still have great success with that so far.
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    • Profile picture of the author droog
      Originally Posted by bay37 View Post

      Add it to your Google Webmaster Tools account and see if you get any messages.
      No messages at Google Webmaster Tools

      Originally Posted by Bragah View Post

      Google fights back with mini websites. I`m estimating that in 5-6 months first page will only be awarded to authority websites in that niche...
      I wouldn't be surprised, but for today it's still odd that the domain does not show up what-so-ever for it's keyword. I know, I know, I know, build more backlinks, but it's strange it doesn't show up somewhere. I went now to page 50 and nothing. That's what makes me think maybe a previous owner did something nasty with it.
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      • Profile picture of the author dburk
        Hi Droog,

        Since your pages are indexed it means that there is no problem related to past domain name registrant. You can put your mind to rest on that one. It sounds like you may have significant competition for the keyword.

        One other thing to look at is whether a trademark term is included in the name. There can be issues related to trademark infringement.
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  • Profile picture of the author Derek S
    From my past experience with sniper sites I don't get the top ranking until the domain itself has aged at least 8 months to a year. Keep building links using only the keyword phrase in the domain and give it time...

    SEO is a long term business plan and 3 weeks is not a long time.
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  • Profile picture of the author markowe
    Honestly, I have had experiences like this where a site just will not rank even though it's an EMD and I put TONS of good content on there. Eventually I end up ranking better for some long tails than for the original KWP I was going for and just give up on that basically! Just one of those Google mysteries... Don't give up yet though.
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  • Profile picture of the author calfred
    Ok, here's the cold, hard truth about ranking EMDs.

    It is easier than a non-EMD, but you will still have to do the backlink work.

    How much backlinks? Expect to get about more than 100 backlinks at least to your EMD.

    Sounds like you only have about 20 - 30 backlinks.
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    • Profile picture of the author JSProjects
      Originally Posted by calfred View Post

      Ok, here's the cold, hard truth about ranking EMDs.

      It is easier than a non-EMD, but you will still have to do the backlink work.

      How much backlinks? Expect to get about more than 100 backlinks at least to your EMD.

      Sounds like you only have about 20 - 30 backlinks.
      This.

      EMD's make things a lot easier. But you still have to do some work. Also, you have to factor in the competition. Do they have good backlinks? Have they been around for awhile? How is their on-page SEO? Etc..
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  • Profile picture of the author droog
    Thanks for the input guys, I will continue to build backlinks and see if it pops into the results somewhere.

    I ran Market Samurai's rank checker and it doesn't even show up in the first 1000 results for it's keyword phrase. I just haven't ran into this before with an exact match domain. Oh well.
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  • Profile picture of the author brchap
    I have had the MOST trouble with exact match domains that have over 3 words in the keyword phrase. It just seems so much more difficult... and it's not just me, as I have read other people here on the forum say the same thing.

    So, if you were targeting "Books For Sale", then "BooksForSale.com" would be a good bet... but, if you wanted to target "Big Books For Sale" then "BigBooksForSale.com" would be MUCH, MUCH harder as it's over 3 words in length.

    I'm not saying you can't do it... but, it will be more like ranking a non-EMD domain at that point, and you won't be about to utilize the full power of the EMD.

    I have heard that Google is going to be taking some of the steam out of EMDs pretty soon. Until then, enjoy the ride... and stick with EMDs of 2 or 3 words.
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  • Profile picture of the author jacked
    How long has your site been up?
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  • Profile picture of the author markowe
    EMDs are like a little head-start, that's all they are in my experience. Good for the initial boost, but not enough by themselves to get you to no. 1.
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  • Profile picture of the author Rough Outline
    I've been ranking very quickly on my micro niche sites. Getting to page 1 - 3 within a few weeks, that is from profile link pyramids and social bookmarking. After the initial boost, I find it get the top 5 places, you have to wait between 3-6 months, depending on the competition.
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    • Profile picture of the author paulgl
      Why do people still think they can buy a domain, toss a few low level
      links, then expect to rank?

      There's more to it. Lot's more to it.

      The competition, is first and foremost. Has nothing to do with a
      any magical domain that you thought was going to just twinkle up
      to the top as if the rest of the internet didn't matter. Whoever sold
      you on that idea needs to be ignored in the future.

      Competition, authority, trustworthiness, your history, your level
      of knowledge, etc. etc. etc. etc. etc....

      Contrary to popular belief, the rest of the internet does matter.

      Nobody knows anything about you, your work, your competition's work,
      the number of sites that google loves and authoritates,...

      Buying a magical EMD then complaining about how it just aint working is
      getting old.

      And it's pathetic how people just chime in about how if you just do
      this, or that, or the other, than you will be #1. Nobody can ever
      make any such predictions. it just perpetuates the myth. There is
      no magical laundry list that guarantees you #1.

      Paul
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  • Profile picture of the author bhuff85
    I've recently started getting into micro-niche sites with low to medium competition and have been following a full SEO plan for each one I set up. While I only have a handful at the moment, I've been able to grab page 1 rankings (although on the lower half of the page) in roughly 3 to 4 weeks time. Again, these are keywords that have low to medium competition with sites on the 1st page that offer little to no value.

    On-page SEO does matter here, and the more I optimize my on-page efforts before I start my off-page SEO, the better my results are once I start getting high quality, diversified backlinks pointing to my pages. There is much more to it than just slamming a keyword into the title/meta tags and a few times throughout your page, though (and you should be able to find most of that info within this forum for maximum on-page optimization on every single piece of content you place on your site).

    Also, pay attention to your internal linking structure, as this has helped me out as well (plus makes navigation easier for web visitors, too). Of course, having great content that is actually of value to the reader is helpful (and should always be a priority). If you're an Amazon affiliate, I would concentrate on drumming up the best, hard hitting content you can BEFORE you even think about building any backlinks, as the content is going to bridge the gap for people in the review/buying phase, and that's what is going to make you money. Once you do that, it's all about working on your off-page SEO to build backlinks to help move up in the SE's, therefore creating more traffic and more sales without much effort.

    I've also been using Fiverr for a lot of my SEO outsourcing recently. You'll probably run through a few misses before you land something decent, but for the price, you can't beat it!

    As for your rankings, keep consistently working on it and give it some time. Eventually, you'll start to notice some movement after time. Consistency and persistence is the key to winning with SEO.
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  • Profile picture of the author snakeyes
    Originally Posted by droog View Post

    I'm stumped. I put up an exact match domain three weeks ago. I write articles for it every 2-3 days and have nine on it right now. On page SEO is fine. I did some rss submissions, social bookmarking, links from eza, etc. It has been in the abyss since day one and still can't be found. I searched by hand today the first 33 pages of results and it's nowhere.

    It's a 5 word 21 letter keyword phrase (.com) that gets 1900 global exact searches. I've gotten exact match domains like this in the past and they rank around the first 2 to 7 pages immediately.

    If I put mydomain.com in google it comes up fine, all pages indexed. Last cache was from two days ago.

    It has been registered twice in the past, so I went to archive.org to see some old screenshots of it to see if anyone was doing anything mischievous with it but archive.org has no records of it.

    I'm not asking for any definite answers but if anyone has any suggestions or on how I can do some homework and find out what the @#$% is wrong that would be cool.

    Thanks a lot.
    Over optimized linking is very possible and can have the reverse effect. Most dont understand that or know
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