10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Wordpress installation.. sub folder question..impact on #1 ranking?

by ej2012
8 replies
  • SEO
    • |
Let's say I have a domain www.yourdomain.com.. and the site is #1 in google and getting great traffic, the site consists of multiple articles, but really only 4 out of about 60 articles are pulling in the traffic and really only 1 of those is doing the heavy lifting.

I want to re-purpose the site as a product review site(amazon), but don't want to impact my rankings due the on-page SEO changing.. because the theme I am going to use is designed to show review snippets on the front page for multiple products and currently my home page has 500 words and optimized through and through for its keyword.

so what's the best way to tackle this?

a.) don't worry about it, get the review template up and within the snippets/excerpts for each product that will show on the home page, make sure the keyword is prevalent and if it is you should be ok with maintaining the rankings(I am sure there will be some dancing)

b.) Keep wordpress as is, but keep the 4 main articles and create a sub directory called reviews.. so now the url looks like www.yourdomain.com/reviews and installed an instance of wordpress under /reviews/, then install the review theme and do the reviews that way, place a link on www.yourdomain.com called "reviews" linking to www.yourdomain/reviews

c.) choose another exact match domain, install wordpress, setup the review site, place a link to yourdomain.com to thenewdomainwithreviews.com and call it a day?

cheers,

ej
#folder #installation #questionimpact #ranking #wordpress
  • Profile picture of the author briancassingena
    Could you make a standalone review site and do the same things that got your other site to #1?

    is there no way to monetize the traffic from the first site?
    Signature
    Copywriting For Non-Copywriters: FREE 30-Day Journey
    {{ DiscussionBoard.errors[3396035].message }}
    • Profile picture of the author ej2012
      Originally Posted by briancassingena View Post

      Could you make a standalone review site and do the same things that got your other site to #1?

      is there no way to monetize the traffic from the first site?

      I think I could to a standalone review site, it'll just take some time with a new domain to get its rankings, whereas I already have this domain that's 15 months old and I can be a lot more aggressive with backlinking.

      I currently have the site monetized with Adsense and although not bad earnings at all, I have tested a few amazon products and have done very well, so I think a combination of amazon + adsense = nice payday! But feel its time to make this into a full-on review site(with adsense in select places), right now this is just a content site with articles and adsense.
      {{ DiscussionBoard.errors[3396083].message }}
      • Profile picture of the author jeffwheeler
        I enable multisites on wordpress, so I can make a new install of wordpress in 1 second.
        site.com/reviewblog/ so the directory becomes a whole new wordpress install an can
        change themes to what ever.

        I then link from home blog to the subdirectories from side bar or in the menu bar so pass
        some authority from home blog which helps the subs rank faster from the authority the domain carries.

        edit:*I am sleepy an may not have understood your question

        http://www.wpbeginner.com/wp-tutoria...wordpress-3-0/
        google: wordpress multisites
        {{ DiscussionBoard.errors[3396263].message }}
        • Profile picture of the author ej2012
          Originally Posted by jeffwheeler View Post

          I enable multisites on wordpress, so I can make a new install of wordpress in 1 second.
          site.com/reviewblog/ so the directory becomes a whole new wordpress install an can
          change themes to what ever.

          I then link from home blog to the subdirectories from side bar or in the menu bar so pass
          some authority from home blog which helps the subs rank faster from the authority the domain carries.

          edit:*I am sleepy an may not have understood your question

          How to enable Multi-Site option in WordPress 3.0
          google: wordpress multisites
          I understand the sleepiness Getting to be about that time here, eyes are feeling blurry from building sites all day.

          You nailed the answer, I think what you are saying makes the most sense and the best direction to go.

          Thanks to all for your feedback on this.

          cheers,
          ej
          {{ DiscussionBoard.errors[3396291].message }}
  • Profile picture of the author JeedoAquino
    Hi ej,

    If you are in a very good market with lots of buyers, I suggest you go for option 3. There will likely be a chance that both of your sites can rank for multiple targeted keywords. Just my two cents.
    Signature
    [HOT] Learn how we INCREASED TRAFFIC AND CONVERSIONS with a simple plugin without any changes in our sites' rankings.
    {{ DiscussionBoard.errors[3397401].message }}
  • Profile picture of the author clickbump
    Great question EJ, will you be using CE4 with this new site?

    Originally Posted by ej2012 View Post

    c.) choose another exact match domain, install wordpress, setup the review site, place a link to yourdomain.com to thenewdomainwithreviews.com and call it a day?
    Bingo. I'd go for something like that.

    If you only have one page that's carrying the weight, out of over 60 articles, and hopefully that page is your home page, then just pull the other articles off the site and micro niche what's left around the home page content.

    Then, take those other 50 or so articles and build a silo site like you are proposing, making sure to create your category landing pages with fully SEO'd content so that they become your primary money pages.

    You can take your best article from each category and make it your category landing page, and since I'm presuming you are using CE4 for the new site, it will list those category articles at the bottom of the category landing page so that each of them will be getting clicks off the highly ranked category landing page.

    PS: Assuming you'll be using your XFactored 2.0 template for the new silo site?
    Signature
    {{ DiscussionBoard.errors[3397683].message }}
    • Profile picture of the author ej2012
      Originally Posted by clickbump View Post

      Great question EJ, will you be using CE4 with this new site?



      Bingo. I'd go for something like that.

      If you only have one page that's carrying the weight, out of over 60 articles, and hopefully that page is your home page, then just pull the other articles off the site and micro niche what's left around the home page content.

      Then, take those other 50 or so articles and build a silo site like you are proposing, making sure to create your category landing pages with fully SEO'd content so that they become your primary money pages.

      You can take your best article from each category and make it your category landing page, and since I'm presuming you are using CE4 for the new site, it will list those category articles at the bottom of the category landing page so that each of them will be getting clicks off the highly ranked category landing page.

      PS: Assuming you'll be using your XFactored 2.0 template for the new silo site?
      Clickbump, hey man! Good to run into ya here I hope you are doing well! Your CE4 update rocks, thanks!

      I am definitely using CE4 on the domain right now. As far as the second domain which I will link to (link will be called "reviews"), I think I will use a review template I found here on WF - WP Review Theme from Colleen.

      Does that make sense? I took a look at theteareport.com, but unless that can do a review style like Colleen's theme, I will have to wait until I get more into Authority sites down the road here.
      {{ DiscussionBoard.errors[3398278].message }}
      • Profile picture of the author clickbump
        Originally Posted by ej2012 View Post

        Clickbump, hey man! Good to run into ya here I hope you are doing well! Your CE4 update rocks, thanks!
        Thanks Eric! Its been received really well and gotten some really good reviews. I'm real pleased with how its turned out and the reception its gotten from new customers as well as 'old timers' like yourself ;-)
        Does that make sense? I took a look at theteareport.com, but unless that can do a review style like Colleen's theme, I will have to wait until I get more into Authority sites down the road here.
        teareport.com is not my site, and to my knowledge, not John's. More importantly, its not fully faithful to the site setup he's advocating in his ebook. Some key and important differences there.

        Shoot me an email with some info on what your site needs to look like and I can offer some suggestions.

        To get a better feel for what your site should look like in the XF2 template when fully rocked and silo'd with categories, check out some of my latest posts on clickbump.com, and specifically here > High Ranking Authority Sites with WordPress & CE4*|*clickbump.com
        Signature
        {{ DiscussionBoard.errors[3398327].message }}

Trending Topics