Google Dance - Why so up and down?

Two months is pretty long for a dance, but not all that unusual.

I have certain page/keyword rankings that have been dancing for what seems like forever. In most cases though, a steady influx of links from various sources, two layers deep tends to stabilize rankings fairly well.

I do think that backlink variety (articles, bookmarks, profiles, etc.) plus link reinforcement (build links to the pages containing your links) makes a big difference.

Try running some traffic to those sites. Building incoming links to your site looks very unnatural to Google if your site is getting no traffic. Think about it logically. How could someone link to your site if they had not first been to your site? No traffic + links = very unnatural.

You need 3 things to rank well:

- Good quality and unique content
- Visitors to your site
- Relevant incoming links

Google Dancing is definitely the norm with any new site....

Many people tend to stop backlinking altogether when their site drops which is actually the worst thing you can do.

Be sure to backlink every day until your site stabilizes in the top rankings! You have to patient but you will be rewarded for your efforts.

Google Dance is often used to portray the index update of the search engine Google but it's been used historically in the past to portray the time it provides that an important update of the Google search engine.

my website has been doing exactly the same thing (my review site) one day it is at the top litearlly no.1 for stuff and the next it's dropped and sometimes it's not even ranked at all, or it'll be on like page 20.. lol

From experience (because it's happened a few times now) I think it's because I've built links too fast and it looks un-natural... for example: just last week I was no.1 and dominating, making easily over $100 per day, and then I wanted to bump higher a couple of my pages so I ran a blast of SENuke and created 20 web2.0 sites, however stupidly (now I realise) I combined all the Rss feeds into 1 big feed and submitted that to around 20+ rss aggregators, so my theory is that when Google found my rss at each rss aggregator it saw **** loads of links so dumped my ranking for a bit while it re-evaluated my website...

The reason I'm pretty sure it is this is because I did a similar thing about a month ago, where I built a ton of links too fast and then the ranking disappeared for about 8 days and then came back! - What I've worked out now is that as long as my site is having good content and fresh content (which it does because it gets a new review every couple of days) then it will rank well anyway, especially if I do standard SEO things correclty like my post tags and kw density etc..

All I tend to do is bookmark the sites and then I won't do anymore linking unless it's a random high page ranked link like a high pr blog comment but I won't throw 100's of random web2.0 and forum links at it because it's too risky.

Just be careful with link building and if you are going to link build, do it gradually and consistently otherwise don't even bother :-)

My site is still bouncing about all over the place but I know it'll stabalize within the next few days then it's a good lesson learnt for me going forward :-)

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Google modifies its algorithm time after time and its natural to search engine to update its components to perform well.