Domain Names - How Important Are They?

by Manc
11 replies
  • SEO
  • |
Lets say hypothetically that all these domain names are available...

toysforkids.com
toys-for-kids.com
toyskids.com
toys-kids.com

Now, if we are to assume Google totally ignores words like "for", which domain name above is the most relevant if you were selling kids toys?

This is what annoys me - you could have some website called thingstodoonvacation.com and it would be considered more valuable than one called things-to-do-on-vacation.com even though the latter is instantly readable!

Then I wondered just how much does the domain name matter? I mean as a rough percentage (I know it depends what the niche is) but I mean really roughly? What sort of a percentage in terms of importance, is the name of the domain?

Also, how does Google cope with (or punish) sites that have and, if, but, where, when, for, how, why and all the countless other words that are "not keywords"?

Also, you go to register "money.com" and of course, its taken, then moneymoney.com is also taken, then moneymoneymoney.com is as well... what the hell, I mean what if you just repeat the word like that? After all you only have the one keyword there "money".

Also the G keyword tool is a bit misleading. For example you can type in "lose weight" in the tool and it will say the term "how can I lose weight" gets the same amount of results as "lose weight" does, but this is baloney! It is saying that because it does not count the words "how can I" in the search and only goes off the words "lose weight".

This means the G keyword tool is not accurate. It says there are 3,350,000 searches a month for the term "lose weight". Alright, that seems right. Then down the list we also have "lose the weight" with the SAME amount of searches! Sorry but I should think thousands and thousands of times LESS people a month search for "lose the weight" compared to just "lose weight" and yet the G keyword tool tells us its all the same?

Lets say someone has a website called "howtoloseweightinnotime.com" - as far as google is concerned, the words "how" and "to" and "in" and "no" ALL COUNT FOR NOTHING! So then this means really that the website might as well be called "loseweighttime.com" ???

That makes no sense though!

Jeez, if you add enough if's, but's, and's, to's... I am sure you can get a domain with "just keywords" so how on earth does Google rank one above the other.

For example... lets pretend a guy has had a website for 10 years called "moneyandmoney.com" and he has the top page rank for the term "money". Now some guy comes along and buys "money.com" as a new website, would it get to the top because it only has "money" as its domain name?

This is all screwed up, if anyone can answer any of this I will be surprised.

I mean if these words like if, but, how all don't count, then this surely means that regardless of what you do, if you have just the main keywords there... then you have the main keywords there!

What if I started a website called "dietanddietanddietanddietanddiet.com" it says just "diet" to Google!

Please help before this stuff drives me nuts. I am not asking anyone to post a long reply or even any reply except at least just a link to some sort of believable source (like Google themselves) or something, where this keyword stuff, or should I say non keyword stuff, is explained.

Otherwise anyone with a domain that has just the one keyword with a bunch of "how to" etc would be climbing really fast up the rankings and as we all know, this simply doesn't happen for long domain names like this. A site called "dietanddietanddietanddietanddiet.com" would never beat "diet.com" but why not? If it has just "diet" there as the sole keyword in both cases, you could even argue "dietanddietanddietanddietanddiet.com" is better because it mentions diet a lot more. :rolleyes:

Sorry this post is messy but thats what I am like.
#domain #important #names
  • Profile picture of the author MilesT
    I think the simple answer is that the most important name is the one that resonates with people the most. "Toysforkids" is exactly what a mom is looking for where as "toyskids" reads awkwardly and may not be received as well initially.

    The meta description carries a lot of weight as well since that is included in the search. Its all kinda nebulous sometimes and over thinking it is often the biggest problem with domain names.
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    • Profile picture of the author Manc
      Originally Posted by MilesT View Post

      I think the simple answer is that the most important name is the one that resonates with people the most.
      That is true in the real world but what about Google? I know it is programmed to be as human as possible but in SEO terms only... does Google even know which domain name makes more sense?

      Originally Posted by MilesT View Post

      "Toysforkids" is exactly what a mom is looking for where as "toyskids" reads awkwardly and may not be received as well initially.
      Exactly! What about strictly in SEO terms though? Won't Google "punish" (by not ranking it as well) the domain toysforkids.com because it includes the word "for"? I mean if someone literally types "toys for kids" in Google, shouldn't Google make "toyskids.com" go higher in the page rankings? if it doesn't count the word "for" that is. What if, to Google, adding the word "for" meant you are lengthening the domain name and actually decreasing its relevance?

      Originally Posted by MilesT View Post

      The meta description carries a lot of weight as well since that is included in the search. Its all kinda nebulous sometimes and over thinking it is often the biggest problem with domain names.
      Yep. This is where I almost feel like giving up trying to work it out!

      As usual I am just trying to find some unexplored angle or some loophole or niche... somewhere, all this stuff must be explained, otherwise what about massive companies that invest millions and millions into their web presence? They are never going to do business with domain names without knowing this stuff, I wonder how they find it out lol.

      I understand what you're saying about toysforkids.com making perfect sense when spoken but I am talking about just Google alone and the SEO.

      A site called something like "onemanandhisdog.com" is the same thing to Google as "onemandog.com" if it really does ignore "and" and "his". It can be proven that Google does ignore these words - the keyword tool shows us this by telling us stuff like "make money with money" has the same global monthly searches as "make money" because it omits the words "make" and "with" but of course, no WAY in a million years do the same amount of people search for those terms in equal volumes!

      make money with money = 2,740,000 searches
      make money = 2,740,000 searches

      I would knock at least three zero's off that first figure.

      I wish there were some way to tell the keyword tool to omit all these "non descriptive" keywords like "the, if, but, and, how, why" and so on, maybe there is in the advanced options, I have yet to check it out thoroughly.
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  • Profile picture of the author MilesT
    Remember, its not typically the domain name that drives good SEO results, but content, social acceptance and community relevance.

    Amazon.com , obviously, says nothing about retail sales, but if you google "books" Amazon comes up first. Content and relevance makes it a strong domain.

    For smaller, niche sites, like parrot food or rice paper kites, a more specific, nichified domain name becomes more important as it helps searchers identify you as a relevant source. Weather or not "exact search" domain names will work, I dont think, has ever been fully proved.
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    • Profile picture of the author Manc
      Hmmmm thats what made me wonder how important it is as a percentage, like from 0% to 30% or whatever, who knows, it changes from domain to domain, like you said with Amazon, is it a rainforest, nope, the opposite in fact! It is something that inadvertantly destroys the rainforest... but thats another thread, hell another forum.
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  • Profile picture of the author Mike McAleer
    Originally Posted by Manc View Post

    Lets say hypothetically that all these domain names are available...

    toysforkids.com
    toys-for-kids.com
    toyskids.com
    toys-kids.com

    Now, if we are to assume Google totally ignores words like "for", which domain name above is the most relevant if you were selling kids toys?
    ToysForKids.com because it is what someone would search in google. It is what makes more sense. I will explain later Exact Searches vs. Broad...


    This is what annoys me - you could have some website called thingstodoonvacation.com and it would be considered more valuable than one called things-to-do-on-vacation.com even though the latter is instantly readable!
    Although it is readable what if someone wanted to revisit that site? They would have to remember to put all the hyphens in between the words. It has just been common knowledge that hyphens reduce the value of a domain.
    Then I wondered just how much does the domain name matter? I mean as a rough percentage (I know it depends what the niche is) but I mean really roughly? What sort of a percentage in terms of importance, is the name of the domain?
    Domains are very important 99 percent of the time and can make or break a business
    Also, how does Google cope with (or punish) sites that have and, if, but, where, when, for, how, why and all the countless other words that are "not keywords"?
    You may thing they don't count them but they do. There is a difference between broad and exact searches.
    Also, you go to register "money.com" and of course, its taken, then moneymoney.com is also taken, then moneymoneymoney.com is as well... what the hell, I mean what if you just repeat the word like that? After all you only have the one keyword there "money".
    Money.com is brandable memorable and short
    Also the G keyword tool is a bit misleading. For example you can type in "lose weight" in the tool and it will say the term "how can I lose weight" gets the same amount of results as "lose weight" does, but this is baloney! It is saying that because it does not count the words "how can I" in the search and only goes off the words "lose weight".
    This is broad searches, go and check off phrase and exact to compare the three
    This means the G keyword tool is not accurate. It says there are 3,350,000 searches a month for the term "lose weight". Alright, that seems right. Then down the list we also have "lose the weight" with the SAME amount of searches! Sorry but I should think thousands and thousands of times LESS people a month search for "lose the weight" compared to just "lose weight" and yet the G keyword tool tells us its all the same?

    Lets say someone has a website called "howtoloseweightinnotime.com" - as far as google is concerned, the words "how" and "to" and "in" and "no" ALL COUNT FOR NOTHING! So then this means really that the website might as well be called "loseweighttime.com" ???
    This would be an alright name but loseweight.com is more valuable
    That makes no sense though!

    Jeez, if you add enough if's, but's, and's, to's... I am sure you can get a domain with "just keywords" so how on earth does Google rank one above the other.

    For example... lets pretend a guy has had a website for 10 years called "moneyandmoney.com" and he has the top page rank for the term "money". Now some guy comes along and buys "money.com" as a new website, would it get to the top because it only has "money" as its domain name?

    This is all screwed up, if anyone can answer any of this I will be surprised.

    I mean if these words like if, but, how all don't count, then this surely means that regardless of what you do, if you have just the main keywords there... then you have the main keywords there!

    What if I started a website called "dietanddietanddietanddietanddiet.com" it says just "diet" to Google!

    Please help before this stuff drives me nuts. I am not asking anyone to post a long reply or even any reply except at least just a link to some sort of believable source (like Google themselves) or something, where this keyword stuff, or should I say non keyword stuff, is explained.

    Otherwise anyone with a domain that has just the one keyword with a bunch of "how to" etc would be climbing really fast up the rankings and as we all know, this simply doesn't happen for long domain names like this. A site called "dietanddietanddietanddietanddiet.com" would never beat "diet.com" but why not? If it has just "diet" there as the sole keyword in both cases, you could even argue "dietanddietanddietanddietanddiet.com" is better because it mentions diet a lot more. :rolleyes:
    No do you think anyone would remember that you have to type 5 diets with ands in between?
    Sorry this post is messy but thats what I am like.
    I hope this helps you out.
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  • Profile picture of the author wpgwalt
    This is an interesting thread
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  • Profile picture of the author MrDay
    Domain names are of uber importance.
    Ever checkout the prices for popular keyword enriched domain names? They can reach in the millions. There's a reason for that, other than just for the brand name.

    Out of the choices you gave us, I would choose toysforkids.com. It's more professional and should do well in the serp's.
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  • Profile picture of the author JohnCitizen
    I always thought that your subdomain would do the trick.
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    • Profile picture of the author Manc
      No I don't own toysforkids.com it was an example. All I "own" is a bunch of useless blogs. :rolleyes:

      Well, I never saw the three options on the left side on the keyword tool...



      Sorry, my mistake, one born every minute and all that. :confused:

      I guess if Google told everyone exactly how to use the tool, everyone would be @ it lol.

      Now I am rechecking everything to see what the real search volumes are, erk... EDIT: Wow I was working on all the wrong niches! Just ticking that box shows you your real domain value. :p

      I have a blog with exact match (it has hyphens and is a lot of words) but says 8,100 searches a month. Thats about 260 a day will see it if it hits PR1. Its one I neglected almost, has about 20 words on the page and untouched as far as SEO goes. Gotta soup it up tonight, put the meta tags in, type out a long article.
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      • Profile picture of the author Mike McAleer
        Originally Posted by Manc View Post

        No I don't own toysforkids.com it was an example. All I "own" is a bunch of useless blogs. :rolleyes:

        Well, I never saw the three options on the left side on the keyword tool...



        Sorry, my mistake, one born every minute and all that. :confused:

        I guess if Google told everyone exactly how to use the tool, everyone would be @ it lol.

        Now I am rechecking everything to see what the real search volumes are, erk... EDIT: Wow I was working on all the wrong niches! Just ticking that box shows you your real domain value. :p

        I have a blog with exact match (it has hyphens and is a lot of words) but says 8,100 searches a month. Thats about 260 a day will see it if it hits PR1. Its one I neglected almost, has about 20 words on the page and untouched as far as SEO goes. Gotta soup it up tonight, put the meta tags in, type out a long article.
        Yes glad you now know how to use it. Good luck.
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  • Profile picture of the author shuvo
    First and third domain name looks more better and professional.So choose between the two.If I were you I would select the first one.
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