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Deeper Web Pages Rank Before Home Page

by Terrence Taitt
4 replies
  • SEO
    • |
Hi all,

If I have a brand new website, is it possible for deeper web pages to rank before the home page, if the deeper web pages are targeting terms with less competition than the home page or is this not likely to happen? The keywords for my home page have more competition than the keywords for the deeper web pages. Please explain.

Thanks,

Terry
#deeper #home #page #pages #rank #web
  • Profile picture of the author dvduval
    Once google starts indexing your site, it would be possible that less competitive terms on deeper pages would perform better than competitive terms for a homepage. So yes.
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    • Profile picture of the author Terrence Taitt
      This is still possible, even if the home page has more backlinks?
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  • Profile picture of the author bfas
    Originally Posted by Terrence Taitt View Post

    Hi all,

    If I have a brand new website, is it possible for deeper web pages to rank before the home page, if the deeper web pages are targeting terms with less competition than the home page or is this not likely to happen? The keywords for my home page have more competition than the keywords for the deeper web pages. Please explain.

    Thanks,

    Terry
    It's important to understand what is meant by 'ranking' - a page is only 'ranked' in relation to a search. As such, depending on the search being done, it's entirely possible that inner pages will rank higher & faster than the homepage.

    Here's a thread that can help explain it in more detail:

    http://www.warriorforum.com/adsense-...lly-works.html

    Michael
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  • Profile picture of the author billspaced
    Originally Posted by Terrence Taitt View Post

    Hi all,

    If I have a brand new website, is it possible for deeper web pages to rank before the home page, if the deeper web pages are targeting terms with less competition than the home page or is this not likely to happen? The keywords for my home page have more competition than the keywords for the deeper web pages. Please explain.

    Thanks,

    Terry
    Most definitely. In fact, it's highly likely. Now, I have to hedge here a bit--it all depends on the keywords.

    But all things considered, longtail keywords (LTKW) should rank more easily (i.e., "quicker") than broader terms.
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    Bill Davis
    Chief Marketing Officer, SoMoLo Marketing

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